Agenda

8:30-8:45 a.m.	Check in and continental breakfast
8:45-9:05 a.m.	Welcome
	Ann Toca, Managing Director, Branding and University Marketing and Matt Bintzler, Senior Director, Marketing Technologies and Integrations
9:05-10:05 a.m.	Keynote - Digital trends impacting higher ed
	Nerdery, digital consultants
10:05-10:10 a.m.	Transition to breakout session
10:10-11:00 a.m.	Breakout session A
	(choose one session)
	1. Webspark 101
	Jennifer Jones and Bryan Roseberry
	2. User-centered, data-driven approach to user experience: a checklist for success
	Stacy Holmstedt
	3. Optimizing for conversion: ASU Online website redesign
	Matt Rhoton
11:00-11:05 a.m.	Transition to breakout session
11:05 a.m.-12:00 p.m.	Breakout session B
	(choose one session)
	1. Web standards evolution approach and feedback
	Stacy Holmstedt and UTO
	2. Standards and best practices for YouTube publishing
	Monica Ballesteros and Laura Sposato
	3. Web tech update: web components update/Drupal 8
	Colton Testamarck and Steve Ryan

Tempe campus,
Student Pavilion, Senita ballrooms
400 E. Orange St.
Tempe, AZ 85287