About the Event: QLD - Supercharging your fundraising through digital: A Case Study
Digital; the new buzz word in fundraising.
Digital channels are vital to ensuring consistent messaging across campaigns. They support offline activity, enable donors to engage and support in a way that best suits them and create opportunities to provide uplifting content to a wider audience.
Is digital a completely new beast to wrangle or does a lot of our direct marketing practice translate directly to digital mediums?
Jacinta McLennan shares how Australian Marine Conservation Society, as a small organisation, has utilised digital platforms to acquire, engage and convert donors, supercharge appeals and extend the reach and income of the organisation with minimal expenditure. She shares their digital journey, learnings and results which you'll be able to take back to your own organisations and implement straight away.
