FIA September Webinar: Unlock the best practice of Google Ad Grants
FIA September Webinar: Unlock the best practice of Google Ad Grants

“Significantly underutilised”, “hopeless for general donations”, “great for awareness” are some of the common perceptions of Google Ad Grants.  This webinar outlines the roadmap to taking full advantage of the grants in Google AdWords and avoiding the common mistakes made by grants holders.

This webinar is designed to equip participants with:

  • hands on campaign optimisation strategy of Google AdWords
  • the right KPIs to evaluate Google Ad Grants performance
  • knowledge of pitfalls and opportunities with the grants

 Participants will also have an opportunity to:

  • learn the best practice of using Google Ad Grants
  • explore advanced techniques to secure donations via Google AdWords

All Fundraisers need to develop skills to optimise google ad grants, or at least the right KPIs if the grants is managed by an external agency.

This webinar is designed for:

Organisations using Google Ad Grants for their search marketing.

Attend this webinar and you will:

  1. Understand how to best utilise Google Ad Grants
  2. Conduct audits of your Google AdWords performance
  3. Identify key risks and opportunities with search advertising using Google AdWords
  4. Confidently evaluate the ROI of Google Ad Grants and the investment of staff time or additional cost
  5. Apply key optimisation strategy to your AdWords account

Key Take-away's:

- For existing Google Ad Grants users, a performance audit template of your Grants and Google AdWords account

- For new Google Ad Grants users, an account structure template to set up key campaigns for your Google AdWords account

Registrations close 5pm AEDT Monday 24 September 2018!

Proudly sponsored by

Lindsey Sun
Meow Media

Lindsey is the Director of Meow Media, a sought-after industry speaker on topics related to digital marketing, not-for-profit marketing and product management. 

After completing her Masters in 2011, Lindsey worked for several major non-profit brands, including Endeavour Foundation, Vinnies and Arthritis Foundation. She was awarded with the “30 under 30” title in 2014 by the Australian Institute of Management, recognising her achievement at Endeavour Foundation. In 2016, Lindsey started her own agency and introduced the Meow Media for Non-Profits program. 

Date & Time
Wednesday, 26 September
12.00 - 1.00pm AEDT (Sydney time)

Member: Free
Staff of Organisational Member: $25
Non-Member: $45

New Registration

Full participation in the FIA September Webinar is applicable for up to 1 continuing education point in Category 1.B –
Education of the CFRE International application for initial certification and/or recertification.