NSW Digital Acquisition - Facebook and Beyond

Wednesday, 4 April 2018

7:45 am - 9:30 am

NAB House

255 George Street

Sydney, NSW, 2000

Member	$38
Staff of Organisational Member	$44
Non-Member	$50

About the Event: NSW - Digital Acquisition - Facebook and Beyond

Please join us on Wednesday 4 April for a morning of immersion into the great big world of 'digital acquisition'.

If you and your team want to acquire new donors online, this session is for you!

But it not just about leads for your appeals team; if you are looking to go online for volunteers, legacy leads and peer2peer fundraising, you will learn valuable insights from our very special two speakers. Meredith Dwyer FFIA CFRE and Karen McGrath are both leaders in digital fundraising.

Not only will they share how they have successfully used tools like Facebook to acquire quality leads, they will also cover how recent changes to Facebook ads will affect our sector.

	Meredith Dwyer FFIA CFRE Director Homemade Digital Meredith has worked with leading non-profit organisations across Australia as a fundraiser, consultant and event producer for over 20 years. A leader in the development of cause related marketing in Australia, she established multi-million dollar, award winning partnerships for Kids Help Line that were showcased and published internationally as examples of best practice. She is now expanding her role in the sector with her leading global digital agency, HomeMade, helping charities raise more money online.

	Karen McGrath Marketing Coordinator - Ration Challenge Act for Peace Karen has been instrumental in the success of the FIA award winning fundraising initiative, the Act for Peace Ration Challenge. Through extensive testing and analysis and the use of digital channels, the Ration Challenge has grown from $60,000 to $3.2 million in just three year.