Growing Gifts in Wills - Behavioural Insights Team
More Strategic have been working with Behavioural Insights Team UK (BIT) and a number of IAC campaign supporters to develop randomised controlled trials (RCT's) in order to increase the number of residual gifts left in Australia. The session will cover the following:
1. Behavioural versus Attitudinal research - pros & cons
2. Overview of the RCT's, including details on the variables
3. Benefits and Challenges of setting up RCT's
4. Future opportunities for innovation
It is anticipated that the RCT's will be in progress at this time but early learnings will be shared.
Speaker |
Karen Armstrong Senior Consultant More Strategic | |
Date & Time |
Pricing |
Free for current Include a Charity supporters.
If you would like more information on becoming an Include a Charity campaign supporter, please contact includeacharity@fia.org.au