China Digital Marketing Conference - March 2018
Event Locations


         Pullman Hotel,
                     Princes Ballroom
Location:     Corner of Princes Street
                     & Waterloo Quadrant

Venue:      Tait Technology Centre
Location:   245 Wooldridge Road

Event Programme

From 08:30

Registration Open

09:00 - 09:10

Opening remarks - presented by Mike Arand, China Business Advisor at New Zealand Trade and Enterprise

09:10 - 09:30

Economic Trends on New Zealand exports and trade with China - presented by Kim Mundy, Economist at ASB
To share ASB’s view on the economic outlook of New Zealand’s second largest trading partner and what economic trends exporters should pay special attention to in developing successful trade strategies to enter China.
09:30 - 10:40

Developing successful brand strategies for growth and localising your brand stories for China - presented by Andrew Kuiler, CEO of Silk Initiative from Shanghai
How to tell an effective brand story in China through branding, storytelling, product innovation, content creation - and the people and tools you need to get your message across
10:40 - 11:00

Morning Tea Break 

11:00 - 11:45

Optimise the SOCIAL - presented by Jordi Du, General Manager at United Media Solution
Discover how to use Chinese social media, work with key opinion leaders and create a community of fans, and how to get real returns on your social media investment

11:45 - 12:30

China Digital Marketing case studies on online-offline integration and pricing strategies - presented by Ronan Gilhawley, Global Strategy Group and National Head of Retail, KPMG Australia 

12:30 - 13:30

Lunch Break 
13:30 - 14:30

Companies join a panel session to share their China journey. This will include their experiences and learnings on brand, social media, channel management and pricing - facilitated by Glen Murphy, Regional Director of Great China at New Zealand Trade and Enterprise

   - Derek Yu, China Market Manager of ecostore (Auckland event only) 
   - Louie Li, Managing Director and Co-founder of Ctom Group Holding (CGH)
   - James Shi, Account Manager at Bananaworks Communications Ltd
   - Grace Taylor, Asia Market Manager, K9 Natural (Christchurch event only)
   - Justin Watson, Chief Aeronautical and Commercial Officer of Christchurch International Airport (Christchurch event only)
   - Kevin Yao, CEO of Unichem Export

14:30 - 15:30

Insights on how New Zealand companies can make effective use of Alibaba's platforms (particularly Tmall Global, Taobao Global and Tmall Direct Import) and marketing tools, as well as new market and consumer trends to be aware of in Chinese eCommerce

Led by Alibaba Group:
   - John O'Loghlen, Business Development Director (Australia | NZ)
   - Pier Smulders, Business Development Director (NZ)
   - Isabelle Kam, Business Development Manager (Shanghai) 

15:30 - 15:45

Afternoon Tea Break

15:45 - 16:45

eCommerce Business Models of China Journey - presented by Damon Paling, Trade Commissioner at New Zealand Trade and Enterprise 

16:45 - 17:00

Closing note - presented by Glen Murphy, Regional Director of Greater China at New Zealand Trade and Enterprise 

17:00 - 18:30 Networking (Speakers & Participants)