Monday, 16 April 2018
11:00 - 18:00Registration of delegates in the Hotel B lobby
13:30 - 14:30Lunch for Board Members in Hotel B
14:30 - 16:30Board meeting in Hotel B
16:30 - 19:30Free afternoon
19:30 - 21:30Cocktail in Barcelona City Council . Performance of a “colla castellera” (human towers made up of several levels of people, a cultural tradition of Catalonia)
 
Tuesday, 17 April 2018
08:00Transfer from hotels to the Fira de Barcelona Convention Centre
08:15 - 09:15Acces to the Alimentaria venue (see plan on page 12) obtaining a pass in the foyer of Fira Barcelona. Acreditation of delegates in the Congress Centre CC5.
09:30 - 10:00Opening Ceremony (Fira de Barcelona Convention Centre - CC5)
10:00 - 10:30Inaugural session The markets of the future: efficient and responsible [More Info]
Speaker: Antonio Argandoňa, Emiritus Professor of Economics and Business Ethics , IESE Business School, CaixaBank Chair of Corportae Social Responsibility
10:30 - 12:00SESSION 1: SOCIALLY RESPONSIBLE MARKETS [More Info]
10:30 - 11:00Presentation: Fresh products as the basis of gastronomy [More Info]
Speaker: Ferran Adrià, considered by many to be the best chef in the world
11:00 - 11:30Round table: Markets as spaces that generate jobs and training as key strategies [More Info]
Panellist: Josep Miquel Piqué, Executive Chairman of La Salle Technova Barcelona and the International Association of Science Parks and Areas of Innovation
Pannellist: Lourdes Reig, Vice-rector of the Plytechnic University of Catalonia and former Director of the Higher School of Agriculture of Barcelona
Panellist: Isaac Albert Agut, Deputy Delegate of Commerce of Barcelona
Chair: David Martínez, Chairman of Mercasa, Mercasa
11:30 - 11:45Presentation: Retail markets as spaces for social cohesion [More Info]
Speaker: Màxim López, Manager of the Municipal Institute of Markets of Barcelona
11:45 - 12:00Presentation: The fight against food waste -Presentation of examples of successful initiatives carried out by wholesale markets from different parts of the world aimed at fighting against food waste [More Info]
Speaker: John Triantafyllis, Managing Director of the Central Markets and the Fishery Organizaion in Greece, Athens, Greece
12:00 - 12:15Break-networking
12:15 - 13:30SESSION 2: EFFICIENT MARKETS [More Info]
12:15 - 13:00Round table: Environmental efficiency and efficient mobility [More Info]
Panellist: Stéphane Layani, President and CEO of Semmaris, the company that manages the international market of Rungis (France).
Panellist: Francesco Cera, General Director of the Wholesale Market of Padova (MAAP) (Italy) and member of the Georgofili Academy of Italian Agronomists (Florence).
Panellist: Sergio Palacios, General Director of the Wholesale Market of the City of Mexico
Panellist: Zhang Jianfang, President of Lingjiatang Market Devetop CO, LTD, (China)
Chair: Josep Tejedo Fernández, General Director, Mercabarna, Barcelona, Spain
13:00 - 13:30Presentation: The digitalisation of markets [More Info]
Francisco Huidobro, Director of Digital Services for Large Companies at Orange Spain
13:30 - 14:30Buffet Lunch
14:30 - 15:30SESSION 3: NEW CONSUMERS, NEW CHANNELS, AND NEW ALLIANCES
14:30 - 15:00Presentation of the main conclusions of the study prepared by Kantar Worldpannel ‘Keys to adapting markets to the demands of the new consumer of fresh products from Europe, USA, and Asia’. The study will identify, according to each geographical area, the opportunities and threats to the food sector with regards to the consumer’s new purchase habits, and will identify the strategies to follow in order to successfully respond to the said trends. [More Info]
Presentor: Joan Riera, Director of the food area of Kantar Worldpanel, the international consultancy firm for market studies.
Keys to adapting markets to the demands of the new consumer of fresh products from Europe, USA, and Asia [More Info]
15:00 - 15:30Presentation: Strategic alliances for surviving in a global world [More Info]
Speaker: Jaume Llopis, Senior Lecturer in Strategic Management, IESE Business School
16:00 - 18:00Free visit to the Alimentaria trade fair and Hostelco. Mercabarna, which has a stand in this fair, invites all delegates to a glass of cava at its stand. [More Info]
18:00 - 18:30Transfer to hotels (Hotel B, Hotel Ayre, and Hotel Torre Catalunya)and the rest of the evening is free
 
Wednesday, 18 April 2018
08:00Transfer from hotels (Hotel B, Hotel Ayre and Hotel Torre Catalunya) to Mercabarna
09:00 - 11:00Visit to Mercabarna, the wholesale market of Barcelona (breakfast is included) [More Info]
11:00Transfer from Mercabarna to the Fira de Barcelona Convention Centre - CC5
12:00 - 13:45Regional meetings
13:45 - 14:30Buffet Lunch
14:30 - 16:00WUWM Members meeting (assembly and elections)
16:00 - 16:30Closing ceremony
16:30Transfer from CC5 to Sants municipal market in Barcelona (OPTIONAL VISIT)
17:00 - 18:00Optional visits: Visit to the Sants municipal market of Barcelona [More Info]
17:00 - 18:00Free visit to the Alimentaria fair [More Info]
18:00Transfer from Sants Market to hotels (Hotel B, Hotel Ayre and Hotel Torre
19:30Transfer from the hotels (Hotel B, Hotel Ayre and Hotel Torre Catalunya) to the Gran Teatro del Liceu
20:00Gala dinner at the Gran Teatro del Liceu (dress code: cocktail)
23:00Transfer from the Gran Teatro del Liceu to the hotels (Hotel B, Hotel Ayre and Hotel Torre Catalunya)