Webinar - Innovate by applying 'nudge theory' to our supporter journeys (#283374)
 
Webinar - Innovate by applying 'nudge theory' to our supporter journeys (#283374)

Karen Armstrong is a Senior Consultant with More Strategic, a marketing, fundraising and experience management consultancy. Karen was previously Director, Marketing and Fundraising at Cancer Council Australia and a founding board member of the Include a Charity Campaign.

More Strategic will be working on a pilot program with the Behavioural Insights Team UK and Include a Charity. 

This program is focused on opportunities to innovate and test Behavioural Economics (‘nudges’) in our supporter journeys.

This webinar will cover:

  • Role of behavioural economics
  • What works and why
  • Applying behavioural economics in the context of bequests
  • Insights on testing ‘nudges’ in Supporter Surveys 

 Registrations close 5.00pm AEDT Wednesday 11 October


Proudly sponsored by



Speaker
Karen Armstrong
Senior Consultant
More Strategic

Karen Armstrong is a Senior Consultant with More Strategic, a marketing, fundraising and experience management consultancy. Karen was previously Director, Marketing and Fundraising at Cancer Council Australia and a founding board member of the Include a Charity Campaign.

More Strategic will be working on a pilot program with the Behavioural Insights Team UK and Include a Charity. This program is focused on opportunities to innovate and test Behavioural Economics (‘nudges’) in our supporter journeys.

 
Date & Time
Wednesday 18 October
12.00 - 1.00pm AEDT (Sydney time)


Pricing

Free for current Include a Charity supporters.

If you would more information on becoming an Include a Charity campaign supporter, please contact includeacharity@fia.org.au

New Registration