Entry criteria

Once you have created your Awards profile, click onto 'Submissions' to start the entry process. You will then need to download the entry form relevant to the category you wish to enter. Once the entry form is completed, upload it into your submission (please submit any supporting material together with your entry form), and when you are happy with your entry, click ‘Submit’. It then cannot be amended. Please note, you can enter as many categories as you wish but will need to create a separate submission for each.

The judging period is from 1 July 2016 - 30 June 2017.

You will need to submit your entry by Friday 25 August 2017.

PLEASE NOTE: Due to new judging policies, the entry deadline will not be extended this year.


HEADLINE CATEGORIES  |  OPERATOR CATEGORIES  |  AFFILIATE CATEGORIES  |  GAME OF THE YEAR


HEADLINE CATEGORIES


Affiliate of the year – FOR AFFILIATES ONLY
The judges will reward the affiliate that has stood out from the pack in a competitive sector through innovation, traffic generation and growth, genuine ROI for operators and the ability to build strong partner relationships. This is not an award for the biggest affiliate site, but scale will be a factor in determining the winner. Entrants will need to provide evidence of growth, innovation, quality and scale of traffic and differentiation.

Key criteria include:
• Differentiation and quality of offering
• Quality and scale of traffic
• Growth
• Innovation
• Strong partner relationships

Bingo operator
This award is for the bingo operator that has created a stand-out proposition in a competitive market through a combination of product, marketing and/or significant revenue growth. The winner will be a site operating strong product(s) with a significant customer base, an effective marketing strategy, and a lively online community. Operators demonstrating innovation and that are pushing the sector forward will be given special consideration. Additional recognition will be given to operators with a strong regulated market business.

Key criteria include:
• Growth and commercial success
• Innovation and differentiation
• Quality of product
• Customer acquisition and retention strategies

Casino operator
The winner of this award will be the casino operator that has been able to dominate the sector through their global reach and quality of their product. Entrants will be judged on the originality of their product, the strength of the brand and product, and innovations helping set their offering apart from its competitors. Additional recognition will be given to operators with a strong regulated market business.

Key criteria include:
• Growth and commercial success
• Innovation and differentiation
• Quality of product
• Customer acquisition and retention strategies
• Quality of brand and marketing

Mobile operator
This award recognises the operator that has stood out from the pack within mobile and tablet real-money gambling. It is open to mobile-only operators or traditional egaming firms with a mobile product suite, but in either case the judges will be looking for evidence of innovation, growth, and the quality of product and service. Single product operators are welcome to enter, but special consideration will be given to operators with a well-integrated portfolio or products across iOS, Android and mobile web on both smartphone and tablet platforms.

Key criteria include:
• Growth and commercial success of mobile products
• Player metrics
• Product quality and functionality
• Innovation and differentiation
• Cross-platform strategy


Operator of the year
This award recognises the operator that has set the standards for others to follow over the past year. The judges will be looking for a company that has acted as a driving force for innovation across all areas of the business and the winning operator will need to demonstrate a market-leading proposition. It is not a reward for the largest operator, but rather operational excellence in the markets where the company has a presence. Judges will be looking for a company that has clearly differentiated itself from the chasing pack in its sector, through a mixture of growth, innovation and strong product performance in one or more of the key verticals. Additional recognition will be given to operators with a strong regulated market business.

Key criteria include:
• Operational excellence
• Quality and diversity of product
• Innovation and differentiation
• Growth and commercial success
• Influence on wider egaming market
• Strength of brand and marketing

Poker operator
The poker operator of the year award will be given to the operator that has operated the most successful real-money poker offering over the past year. Judges will award the prize for originality, growth and marketing strategy, with special consideration given to innovation. Special consideration will be given to those operators who have shown growth in the current market and to operators that have been able to differentiate in a crowded sector. Additional recognition will be given to operators with a strong regulated market business.

Key criteria include:
• Growth and commercial success
• Innovation and differentiation
•Strength of brand and player acquisition strategies
• Quality of product


Rising star
The Rising Star award rewards a company of up to three years in existence that, despite being new to the sector, is rapidly growing and establishing itself as a force to be reckoned with. Innovation will be a major factor in the judging process, however operational excellence and early signs of commercial success will also be taken into account.

Key criteria include:
• Greatest promise
• Innovation and differentiation
• Growth and commercial success
• Profitability

PLEASE NOTE: THIS CATEGORY IS ONLY OPEN TO COMPANIES THAT HAVE BEEN ESTABLISHED FOR THREE YEARS OR LESS AND HAVE NOT PREVIOUSLY WON THIS CATEGORY.

Socially responsible operator
Judges will award the prize to the operator that has done the most to implement procedures designed to protect their customers. The winner will be rewarded for age verification technology, problem gambling support, responsible gambling safeguards and comprehensive KYC procedures. Special consideration will be given to operators that have campaigned for wider industry controls to ensure socially responsible gambling.

Key criteria include:
• Age verification
• Problem gambling assistance
• Problem gambling safeguards
• CRM and problem gamblers
• KYC procedures
• Advancement of research in gambling


Sports betting operator
In the competitive sports betting field, the operator that has been able to differentiate itself from its key rivals through an excellent product offering, an effective marketing strategy and impressive global reach will be awarded this prize. Judges are looking for an operator that has enjoyed consistent growth over the past year and demonstrated operational excellence in the markets they operate within. Additional recognition will be given to operators with a strong regulated market business.

Key criteria include:
• Scale and growth
• Geographical diversity
• Innovation and differentiation
• Quality of on and offline marketing
• Quality of product

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OPERATOR CATEGORIES

Affiliate programme
This category rewards the operator affiliate team that can best demonstrate the use of innovative and effective marketing strategies to drive customers to their sites. Judges are looking for programmes that have used the full range of marketing tools available. In this highly competitive environment, evidence of strong affiliate partnerships and effective use of brand messaging will also play a vital role in selecting the winner.

Key criteria include:
• Innovation and creativity
• Brand messaging
• Acquisition or retention numbers
• Affiliate relationship management


eSports operator
This award is for operators offering a B2C real-money betting product in the burgeoning eSports sector. The award will go to the operator that can demonstrate how it has found success in the field of eSports betting during the 12-mont period, with judges taking into consideration product differentiation, presentation and ability to attract a new demographic into the egaming sector.

Key criteria include:
• Growth and commercial success
• Innovation and differentiation
• Quality of product
• Quality of brand and marketing


Fantasy sports NEW
This award recognises the operator that has made the biggest impact within the fantasy sports space during the previous 12 months. The judges will be looking for evidence of revenue growth, acquisition through the mobile channel, innovation and strength of product. The winner will be the operator that can demonstrate a successful cross-platform offering with strong functionality and growth.

Key criteria include:
• Growth and commercial success
• Innovation and differentiation
• Quality of product
• Quality of brand and marketing


Lottery operator
This award is for operators offering both lottery and bet-on-lottery products. The award will go to the operator that can demonstrate how it has found success in the lottery sector with judges paying particular attention to growth, product innovation and the ability to appeal to a new demographic, which includes the transition of retail players into the online and mobile environment.

Key criteria include:
• Growth and commercial success
• Innovation and differentiation
• Quality of product
• Quality of brand and marketing

Customer services operator
This award will go to the operator that can best demonstrate that it truly has the customer at the heart of its business, and manages its resources to continuously improve its performance standards ensuring it can meet the needs of its entire customer base.

Key criteria include:
• Staff engagement in customer satisfaction strategy
• Continual training and development
• Continual measurement
• Competitive advantage
• Impact on retention

Spread betting operator
This award will recognise the operator that has achieved significant success in the field of financial and sports spread betting during the past 12 months. The category is open to standalone sports and financial spread betting operators but not egaming operators with a financial betting offering. The judges will be looking for evidence of growth, innovation in product and/or marketing as well as strong revenue generation and overall product offering.

Key criteria include:
• Growth and commercial success
• Innovation and differentiation
• Quality of product
• Customer acquisition and retention strategies
• Quality of brand and marketing

Horse race betting operator
This award will recognise the operator that has stood out in the competitive horse race betting space, through quality of product, customer centricity, differentiation and commercial success. Judges will be looking for an operator that offers a market leading product combined with an effective marketing strategy and CRM capabilities, as well as strong commercial performance.

Key criteria include:
• Quality and breadth of offering
• Scale and product diversity
• Growth and commercial success
• Quality of online and offline marketing

Football betting operator NEW
This award will recognise the operator that has stood out in the football betting space, through quality of product, customer centricity, differentiation and commercial success. Judges will be looking for an operator that offers a market leading product combined with an effective marketing strategy and CRM capabilities, as well as strong commercial performance.

Key criteria include:
• Quality and breadth of offering
• Scale and product diversity
• Growth and commercial success
• Quality of online and offline marketing

In-house product
This award will recognise the operator that can demonstrate it has developed the most effective in-house product or platform which helped it stand out from its competitors and offered the biggest commercial boost to its business during the past 12 months. Relevant products include – but are not limited to – betting and gaming platforms, game content, mobile and tablet apps, and marketing technology. Judges will be looking for the success of the product, both commercially and in terms of solving a business need, as well as the level of innovation demonstrated in its conception and development.

Key criteria include:
• Quality of product
• Evidence of positive commercial impact
• Innovation and differentiation
• Link to solving direct business need


In-play sports operator
The judging panel is looking to reward the operator that has developed a product that stands out from the crowd, and provided a significant boost to sportsbook revenue in this vitally important sector of the business. Innovation and strength in mobile and tablet will be a key criteria for assessment. The panel will also be looking at breadth of markets offered and the ability to offer in-play on multiple platforms.

Key criteria include:
• Growth and commercial success of product
• Innovation and differentiation
• On and offline marketing strategy
• Breadth of markets and platforms offered

Marketing campaign
This award recognises the company that has run the most innovative, intelligent and creative marketing campaign over the past year. Judges will select a winner based on effective use of brand and contextual advertising along with other elements such as banner ads, affiliate programmes, use of SEO and viral marketing for a specific campaign. The award is not simply for the most effective campaign in terms of ROI, but the financial performance of the campaign or its success in recruiting new customers will be a factor in judging a winner.

Key criteria include:
• Innovation and originality
• Use of different channels
• Creativity
• ROI including growth in customer acquisition

Mobile bingo product
This award recognises the operator that has made the biggest impact within the mobile and tablet space during the past 12 months. The award is open both to mobile-only operators and traditional egaming operators with a mobile bingo product. The judges will be looking for evidence of revenue growth, acquisition through the mobile channel, innovation and strength of product. The winner will be the operator that can demonstrate a successful cross-platform offering with strong functionality and growth. It is not an award for the largest operator, but scale will be a consideration.

Key criteria include:
• Growth and commercial success of product
• Player metrics
• Product quality and functionality
• Innovation and differentiation
• Cross-platform strategy


Mobile casino product
This award recognises the operator that has made the biggest impact within the mobile and tablet space during the previous 12 months. The award is open both to mobile-only operators and traditional egaming operators with a mobile casino product. The judges will be looking for evidence of revenue growth, acquisition through the mobile channel, innovation and strength of product. The winner will be the operator that can demonstrate a successful cross-platform offering with strong functionality and growth.

Key criteria include:
• Growth and commercial success of product
• Player metrics
• Product quality and functionality
• Innovation and differentiation
• Cross-platform strategy


Mobile poker product
This award recognises the operator that has made the biggest impact within the mobile and tablet space during the previous 12 months. The award is open both to mobile-only operators and traditional egaming operators with a mobile poker product. The judges will be looking for evidence of revenue growth, acquisition through the mobile channel, innovation and strength of product. The winner will be the operator that can demonstrate a successful cross-platform offering with strong functionality and growth.

Key criteria include:
• Growth and commercial success of mobile products
• Player metrics
• Product quality and functionality
• Innovation and differentiation
• Cross-platform strategy


Mobile sports product
This award recognises the operator that has made the biggest impact within the mobile and tablet space during the previous 12 months. The award is open both to mobile-only operators and traditional egaming operators with a mobile sportsbook product. The judges will be looking for evidence of revenue growth, acquisition through the mobile channel, innovation and strength of product. The winner will be the operator that can demonstrate a successful cross-platform offering with strong functionality and growth.

Key criteria include:
• Growth and commercial success of mobile product
• Player metrics
• Product quality and functionality
• Innovation and differentiation
• Cross-platform strategy


Slots operator
This award will go to the slots operator running the most successful and innovative offering. The judges will be looking for operators that have a strong product offering, brand identity and an effective marketing strategy. This is not an award for the largest operator, but scale, growth and revenue generation will be factor in determining the winner. Additional recognition will be given to operators with a strong regulated market business.

Key criteria include:
• Growth and commercial success
• Innovation and differentiation
• Strength of brand and player acquisition strategies
• Quality of product


Social operator
This award recognises the social operator that has set the standards for others to follow over the past 12 months. Judges will look for a company that has dominated the social gaming space and acted as a driving force for innovation. It is not a reward for the largest operator, but scale will be a major consideration.

Key criteria include:
• Operational excellence
• Scale and geographical diversity
• Innovation and differentiation
• Growth and commercial success
• Strength of brand and marketing


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AFFILIATE CATEGORIES

Bingo affiliate
The judges will reward the bingo affiliate that has provided significant traffic, player numbers and genuine ROI for operators. An ability to build strong partner relationships as well as innovation in terms of brand, marketing and player retention strategies will be key criteria for deciding a winner. This is not an award for the biggest affiliate site, but scale will be a factor in determining the winner. Entrants will need to provide evidence of scale of traffic and strong partnerships with operators as well as putting forward a clear case for differentiation and stand-out within their sector.

Key criteria include:
• Differentiation and quality of offering
• Quality and scale of traffic
• Growth
• Innovation
• Strong partner relationships


Sports affiliate
The judges will reward the sports betting affiliate that has provided significant traffic, player numbers and genuine ROI for operators. An ability to build strong partner relationships as well as innovation in terms of brand, marketing and player retention strategies will be key criteria for deciding a winner. This is not an award for the biggest affiliate site, but scale will be a factor in determining the winner. Entrants will need to provide evidence of scale of traffic and strong partnerships with operators as well as putting forward a clear case for differentiation and stand-out within their sector.

Key criteria include:
• Differentiation and quality of offering
• Quality and scale of traffic
• Growth
• Innovation
• Strong partner relationships


Casino affiliate
The judges will reward the casino affiliate that has provided significant traffic, player numbers and genuine ROI for operators. An ability to build strong partner relationships as well as innovation in terms of brand, marketing and player retention strategies will be key criteria for deciding a winner. This is not an award for the biggest affiliate site, but scale will be a factor in determining the winner. Entrants will need to provide evidence of scale of traffic and strong partnerships with operators as well as putting forward a clear case for differentiation and stand-out within their sector.

Key criteria include:
• Differentiation and quality of offering
• Quality and scale of traffic
• Growth
• Innovation
• Strong partner relationships



GAME OF THE YEAR

Find out more about the Game of the Year category here.

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