WUWM pursues its aims through: the organisation of conferences and specialised meetings; the global collection and registration of data on markets; through the publication of reports and studies; and by exchanging experience, knowledge and expertise for the overall benefit of the membership. A further WUWM objective is to pool this expertise and provide the authorities responsible for the establishment and management of new markets with the necessary professional advice.
WUWM is open to all wholesale and retail markets and/or their national and regional associations, or local authorities that own or operate wholesale and retail markets, as well as private market companies, institutes and organisations. Firms and individuals interested in wholesale and retail marketing may also become associated members.
To develop and promote the international exchange of information on wholesale and retail markets so as to improve the construction, organisation and administration of member markets;
To participate in the activities and issues of wholesale and retail markets, as well as production markets or markets at point of origin;
To exchange experiences, skills, knowledge and expertise for the overall benefit of the membership;
To develop and promote the important relationship existing between market authorities, operators, traders and businesses on the market.