JUDGING CRITERIA

Explain in a maximum of 1000 words why you think that your business should win the Award, giving supporting examples and evidence to illustrate your answer. Please ensure that you have carefully read the judging criteria for your chosen category (see below) and that your answer covers each of the points outlined in the criteria. Please submit any supporting material together with your entry form.

You will need to complete a separate entry form for each category that you wish to enter.

Please note that the judging period is from March 3 2017 – March 13 2017.

The entry deadline is Friday, March 3, 2017.


ENTER THE AWARDS


OPERATOR CATEGORIES

Acquisition strategy

The award will go to the operator that can demonstrate it has run the most innovative and effective customer acquisition campaign during the past year. Judges will focus on commercial success, customer acquisition and first time depositor numbers, cost of customer acquisition and long-term brand vision.

Key criteria include:

• Commercial success and growth in active and depositing customers         

• Evidence of strategic and technological innovation

• Integration of campaign into overall branding

• Understanding of customer requirements


Casino operator

The winner of this award will be the online casino operator that has been able to dominate the sector through their global reach and quality of their product. Entrants will be judged on the originality of their product, the strength of the brand and product, and innovations helping set their offering apart from its competitors.

Key criteria include:

 • Scale 

• Growth 

• Brand and product 

• Innovation


Fantasy sports operator

The fantasy sports operator of the year award will be given to the operator that has operated the most successful offering over the past year. Judges will award the prize for originality, growth and marketing strategy, with special consideration given to innovation. 

Key criteria include:

• Revenue growth

• Player numbers and growth

• Product functionality

• Innovation

• Cross-platform strategy

 

Marketing campaign

This rewards the company that has run innovative, intelligent and creative marketing campaigns over the past year. Judges will select a winner based on effective use of banner ads, affiliate programmes, use of SEO and viral marketing, brand advertising and contextual advertising. The award is not for the most effective campaign in terms of ROI, but the financial performance of the campaign or its success in recruiting new players will be a major factor in judging a winner.

Key criteria include:

• Innovation and originality

• Use of different channels

• Creativity

• ROI or player acquisition numbers

 

Mobile gaming product

This award recognises the operator that has made the biggest impact within the mobile and tablet space during the previous 12 months. The award is open both to mobile-only operators and egaming operators with a mobile product set. The judges will be looking for evidence of revenue growth, acquisition through the mobile channel, innovation and strength of product. The winner will be the operator that can demonstrate a successful cross-platform offering with strong functionality and growth. It is not an award for the largest operator, but scale will be a consideration.

Key criteria include:

• Revenue growth

• Mobile player numbers and growth

• Product functionality

• Innovation

• Cross-platform strategy


Online horse race wagering operator

The online horse race wagering operator of the year award will be given to the company that can demonstrate a highly successful 12 months. Judges will award the prize for financial success, customer growth, marketing strategy, and quality of product, with special consideration given to innovation.

Key criteria include:

• Revenue growth

• Player numbers and growth

• Product functionality

• Innovation

• Cross-platform strategy


Operator of the year

This award recognises the operator that has set the standards for others to follow over the past year. The judges will be looking for a company that has acted as a driving force for innovation across all areas of the business. It is not a reward for the largest operator, but scale will be a consideration. Judges will be looking for a winner that has clearly differentiated itself from the chasing pack in its sector, through a mixture of growth, innovation and strong product performance in one or more of the key verticals. 

Key criteria include: 

• Scale 

• Diversity of product

• Growth 

• Leadership 

• Innovation

 

Poker operator

The poker operator of the year award will be given to the operator that has operated the most successful real-money poker offering over the past year. Judges will award the prize for originality, growth and marketing strategy, with special consideration given to innovation.

Key criteria include:

• Growth/liquidity

• Differentiation

• Innovation

• On and offline marketing

 

Social bingo operator

The award will go to the operator that can demonstrate the social bingo offering that has stood out from the pack in the previous twelve months through a combination of product, marketing and operational excellence. Special consideration will be given to innovation in through product, marketing, and/or technology.

Key criteria include:

• Commercial success and business growth

• MAU/DAU growth and player retention

• Differentiation and originality of product(s)

• Brand strength

• Cross-platform strategy

 

Social operator

The award will go to the operator that can demonstrate the strongest social gaming offering in the US market through a combination of product, revenue and DAU/MAU growth and leadership within its sector. It’s not an award for the largest operator, but scale will be a consideration. The judges will also look to reward those operators who have shown the most innovation in through product, marketing, and/or technology.

Key criteria include:

• Commercial success and business growth

• MAU/DAU growth and player retention

• Differentiation and originality of product(s)

• Brand strength

• Cross-platform strategy

 

Social poker operator

The award will go to the operator that can demonstrate the social poker offering that has stood out from the pack in the previous twelve months through a combination of product, marketing and operational excellence. Special consideration will be given to innovation in through product, marketing, and/or technology.

Key criteria include:

• Commercial success and business growth

• MAU/DAU growth and player retention

• Differentiation and originality of product(s)

• Brand strength

• Cross-platform strategy

 

Social slots operator

The award will go to the operator that has achieved cut-through in the competitive social slots market place through innovation in product, marketing, and/or technology. Special consideration will be given to game design and user experience, but scale and commercial success will be a key factor in judging the winner.

Key criteria include:

• Innovative use of gaming mechanics

• Quality and differentiation of product(s)

• Ability to demonstrate player acquisition and retention and a high conversion rate

• Innovative use of marketing channels to drive growth


Social sportsbook operator *NEW*

The award will go to the operator that has achieved cut-through in the burgeoning social sportsbook market place through innovation in product, marketing, and/or technology. Special consideration will be given to product differentiation and user experience, but scale and commercial success will also be a key factor in judging the winner.

Key criteria include:

• Scale and commercial success

• Quality and differentiation of product(s)

• Ability to demonstrate player acquisition and retention

• Innovative use of marketing channels to drive growth


 

SUPPLIER AND SERVICES CATEGORIES


Acquisition and retention partner

This award will be given to the company which has excelled as a marketing partner to egaming operators during the past 12 months. Judges will be looking for tangible evidence of the service delivered, innovative strategies and proven ROI.

Key criteria include:

• Business growth

• Delivery of brief

• Flexibility 

• Understanding of customer needs

• Reaction to market challenges

 

Casino platform supplier

This award will be given to the supplier that has offered the most successful casino product over the past year. Judges will award the prize for the quality and performance of the casino platform and related technology, customer service and the company’s commercial success, with special consideration given to innovation. 

Key criteria include:

• Scalability and integration 

• Commercial success 

• Stability and flexibility

• Understanding of customer needs 

 

Freeplay gaming supplier

This award will be given to the supplier that has been the most successful freeplay gaming partner over the past year. Judges will award the prize for the quality and performance of the freeplay software and related technology, marketing, customer service and the company’s commercial success, with special consideration given to innovation.

Key criteria include:

• Commercial success

• Product development

• Product integration and delivery

• Product flexibility

 

Instant win games supplier *NEW*

This award will be given to the supplier that has been the most successful instant win gaming partner over the past year. Judges will award the prize for the impact of instant win games on partners’ success both directly and indirectly, the quality and variety of games offered, ease of integration, and game innovation. 

Key criteria include:

• Commercial success

• Product development and innovation

• Product integration and delivery

• Quality and variety of games

 

Payments company

This award will be given to the supplier that has offered the best payments service over the past year. Judges will award the prize for the quality and performance of the service and related technology, customer service and the company’s commercial success, with special consideration given to innovation. 

Key criteria include:

• Product/service development

• Reaction to market challenges

• Innovation

• Reliability of service

• Understanding customer needs

• Business growth

 

Poker software supplier

This award will be given to the supplier that has offered the most successful poker product over the past year. Judges will award the prize for the quality and performance of the poker software and related technology, customer service and the company’s commercial success, with special consideration given to innovation. 

Key criteria include:

• Product integration and delivery

• Innovation

• Understanding of customer needs 

• Reaction to market challenges



OTHER CATEGORIES

 

Best new game

Best new game is intended to recognise the game studio that has produced the stand-alone game that made the biggest impact during the past 12 months. The award is open to any operator, independent studio, major supplier or in-house team. This is not an award for the game that generated the largest amount of revenue, but revenue generation will be a key factor. Special consideration will be given to innovation, marketing value, product quality and games that provided cut-through in a crowded market.


Best product innovation

The award will be presented to the company that is able to demonstrate the most impressive and business changing innovation of the last 12 months across one or more of the main product verticals, sectors, marketing and/or technology. In particular judges will look for an idea, product or technology that has delivered business growth, additional revenue and profitability for the operator in question over the course of the last 12 months.