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Sell it, Don't Tell it!
Marketing Tricks that Improve Polic
y Compliance
May 17 at 12 noon EDT

Marketing influences behaviors and increases memory and recall in a way that simply emailing out a policy change cannot achieve. To drive compliance, use the tricks that marketers use catch people’s attention, influence their choices, and be remembered. Think of this session as Marketing for non-Marketing professionals. No marketing background or experience needed.


Malcolm Lotzof, CEO, INXPO
Jason Cammorata
, Director, Strategic Sourcing, MDC Partners

Fee: Free of Charge

Questions? Please contact Linda Gerson.