Sell it, Don't Tell it!
Marketing Tricks that Improve Policy Compliance
May 17 at 12 noon EDT
Marketing influences behaviors and increases memory and recall in a way that simply emailing out a policy change cannot achieve. To drive compliance, use the tricks that marketers use catch people’s attention, influence their choices, and be remembered. Think of this session as Marketing for non-Marketing professionals. No marketing background or experience needed.
Speakers:
Malcolm Lotzof, CEO, INXPO
Jason Cammorata, Director, Strategic Sourcing, MDC Partners
Fee: Free of Charge
