SUMMIT AGENDA
Wednesday 13 May 2015
09:00-09:55Registration and refreshments
09:55-10:00Welcome from the Chair
Alun Bowden, head of content, Pageant Gaming Media
10:00-10:30Keynote presentation
10:30-11:15A work in progress: Changing the operator-affiliate relationship for the better
Moderator: Tom Washington, editor, eGaming Review
Andrew Edwards, managing director, Madabout Media
James Garmston, CEO, Easyodds
Stewart Mackay, head of affiliates, The Rank Group
11:15-11:45Refreshment break
11:45-12:15The dos and don’ts of content marketing
Sharon Flaherty, founder, BrandContent
12:15-12:45Mobile marketing, where are we now and where are we going? From wearables to cross channel tracking
Richard Downey, director of mobile, The Mobile House
12:45-14:00Lunch
14:00-19:00Free time and private meetings
15:00-19:00Check-in
19:00-19:30Drinks reception
19:30-21:30Dinner in Bibo
21:30-23:45After dinner drinks and poker tournament

Thursday 14 May 2015
09:00-10:00Check-out
10:00Roundtable A. The missing link: Is your content marketing strategy up to scratch?
Stacey MacNaught, search director, Tecmark
Roundtable B. A regulated future? Why it could be time to take affiliate regulation seriously
Andy Blackburn, director – search marketing, GameOn
Tom Galanis, director – affiliates, GameOn
Roundtable C. The next phase: Can you future-proof your mobile app development and ASO strategy?
Sabin Brooks, director, Supernal
Mike Webb, co-founder, SportzRush
Roundtable D. Analyse this: How a better use of data analytics can make you richer
Charles Gillespie, CEO, KAX Media
10:45Roundtable A. The missing link: Is your content marketing strategy up to scratch?
Stacey MacNaught, search director, Tecmark
Roundtable B. A regulated future? Why it could be time to take affiliate regulation seriously
Andy Blackburn, director – search marketing, GameOn
Tom Galanis, director – affiliates, GameOn
Roundtable C. The next phase: Can you future-proof your mobile app development and ASO strategy?
Sabin Brooks, director, Supernal
Mike Webb, co-founder, SportzRush
Roundtable D. Analyse this: How a better use of data analytics can make you richer
Charles Gillespie, CEO, KAX Media
11:30-12:00Refreshment break
12:00Roundtable A. Time to cash in? Bitcoin and the opportunity for gaming affiliates
Tim Heath, CFO, coingaming.io
Roundtable B. In the mix: What's new in social media and what new channels should you be using?Roundtable C. Making it work: What needs to be done to improve operator-affiliate relations
Ben Starr, managing director, 15 Marketing
Roundtable D. Cross device tracking and attribution workshop
Richard Downey, director of mobile, The Mobile House
12:45-14:00Farewell lunch
14:00-14:00Close of event


Please note that the agenda is subject to change. Delegates will be able to select which roundtables they want to attend shortly before the event.