Putting Intelligence in Content Delivery

Thursday, October 1 — 3:00-3:45pm

Ann Rockley

CEO, The Rockley Group

Too often we publish a lot of really good content to our web site and hope that customers will find it useful. Even if you create a solid campaign to raise awareness and promote click-throughs, the content eventually disappears into the morass of content on your site. SEO is good, strong navigational structures really help, but we can do so much more with intelligent content and dynamic delivery. Dynamic content delivery is now a reality with dynamic delivery engines on the front-end and intelligent content on the back-end. Attend this session to learn how you can prepare your content to dynamically configure to your specific customer’s needs based on audience, interest, region, language, product, and more.

About

Ann Rockley is CEO of The Rockley Group, Inc. She has an international reputation for developing multichannel content strategies and digital publishing solutions. She has been instrumental in establishing the field in content strategy, content reuse, intelligent content strategies for multichannel delivery, and content management best practices. Rockley is a frequent contributor to trade and industry publications and a keynote speaker at numerous conferences in North America, Europe, and Asia-Pacific.