Featured Presentation: Unforgettable — The Neuroscience of Memorable Content

Thursday, October 1 — 9:30am-10:00am

Dr. Carmen Simon, Executive Coach, Co-Founder, REXI Media

Customers and decision makers are constantly bombarded with requests for their attention, many of which unfortunately go ignored. Join this session to discover strategies for transforming your content into something worth noticing and remembering. To help us understand how people pay attention, remember content, and ultimately act on it, we look at the field of neuroscience, which reveals insights on how the brain processes information and tends to remember it – or, more often – forget it. Join us to learn how to convert neuroscience insights into practical guidelines you can use to craft content with lasting impact.

About

Dr. Carmen Simon is changing how the world presents. Her ability to empower presenters is based on unique scientific research, and an unmatched understanding of both in-person and virtual environments. As the co-founder of Rexi Media, creator of Presenter Pro (#1 business app, 2008), the holder of a double doctorate in information technology and cognitive psychology, and former lead of AT&T’s learning and development program, Dr. Simon has built her career helping employees at America’s most visible brands craft their own compelling stories. A recognized expert and published author in human psyche, presentation delivery and audience engagement, Carmen is a sought-after keynote speaker who reveals the secrets of getting your message not just heard, but remembered.