Information Development World 2015
 

The Next Generation of Content Strategy: Building a Performance-Driven Model

Wednesday, September 30 — 9:00am-5:00pm

Kevin Nichols
Global Content Strategist

Paula Land
CEO, Content Insight

Does your content meet your existing and future customer and business needs? What content should you invest in for the future? How do you assess content to plan for the future? Successful content strategy aligns editorial strategy with business strategy to deliver effective content and business value. Ongoing auditing of content and metrics creates a closed-loop process to ensure consistent content effectiveness and relevance. Join Kevin Nichols and Paula Land for a tactic-packed workshop in which you will learn how to assess content, create a performance-driven content process, and establish the correct governance mechanisms for ongoing management and optimization.

About

Kevin Nichols is the Director and Global Lead of Content Strategy for Sapient/Nitro, one of the largest digital and interactive agencies in the world. For over seventeen years, Kevin has worked in Internet and web technologies. In 1995, while completing his graduate studies at Harvard, he interned at the Sabre Foundation. He went on to work in Bosnia and Herzegovina, where he conducted media relations and acted as Webmaster for the Physicians for Human Rights website. Returning to America, Kevin worked as a contract consultant, before taking a position at Sapient. Kevin then went on to play a key role in launching MITOpenCourseWare, where he designed a substantial part of the publication process and managed the production team. Later, as a senior consultant at Molecular, Kevin was responsible for 1MM+ accounts of Fortune 100 global brands like HP. During this time, he worked with marketing and communications groups to structure and stream-line their content and content life cycles.

About

Paula Land divides her time between being a content strategy consultant and a technology entrepreneur. As founder and principal consultant atStrategic Content, she develops content strategies and implementation plans for private clients such as REI, Costco, F5 Networks, NetApp, and GHX, as well as partnering with other agencies on large-scale projects for clients like Microsoft and MasterCard. As cofounder ofContent Insight, she is the impetus behind the development of CAT, the Content Analysis Tool, which creates automated content inventories. Prior to her current ventures, Paula was content strategy lead in the Seattle office of Razorfish. Paula is the author of the new book,Content Audits and Inventories: A Handbook(XML Press 2014).