Content Leadership: Bridging Silos and Building Teams

Wednesday, September 30 — 9:00am-5:00pm

Colleen Jones
Principal
Content Science

Without the right people collaborating behind the scenes, you can't sustain even the most brilliant content strategy. There is no content fairy to plan, execute, maintain, and optimize your content, plus ensure all of your different stakeholders understand and contribute appropriately. There is only the content leader.  In this full-day workshop facilitated by Colleen Jones, you will gain knowledge and skills to lead your organization’s content efforts.  What You'll Learn  The value of having an empowered content team or set of teams: Four principles of change management applied to content.  Five types of organizational silos that can plague your content team(s).  Four characteristics of a content leader (content coach).  Three models for organizing content teams.  Four types of content roles and ideas to fill them How to build your team’s conversational capacity for complex problems.  Key findings from Content Science's Content Leadership Study Case studies and examples.

About

As principal of the consultancy Content Science, Colleen has led strategic initiatives for clients ranging from Dell to Equifax to Centers for Disease Control and Prevention. She regularly consults with executives and practitioners to improve their strategy and processes for digital content. Colleen shares content insights in her top-selling book, "Clout: The Art and Science of Influential Web Content" (New Riders). Her newly released second book, "Does Your Content Work?" (New Riders), explains how to start evaluating whether your content is effective. Colleen also is the co-founder of ContentWRX, a platform that evaluates your content's effectiveness.