The Need for Multilingual SEO
Friday, October 2 — 2:00pm-2:45pm
Richard Brooks
CEO
K International
The majority of internet users don’t speak English as a first language. To get your content consumed by this enormous audience first it needs to be created, then properly localized and discovered. To deliver the highest return on your investment possible we need to give ourselves the best chance of getting the right content in front of the right people at the right time. That is, we optimize the content on the site and tailor marketing activities to make our pages appear in the Search Engines Results Page (SERPs) in the highest possible place, this is Search Engine Optimisation (SEO). Adding to the mix appealing to an international audience and we have a big need for Multilingual SEO. The rules are slightly different all over the world and I’ll show the audience some tools and techniques to get their content in the search engines they want and avoid some of the common and not so common pitfalls. Attend this session to learn:
- How different search engines look at your content
- What it takes to make your content appear ahead of the competition
- How to manage multilingual versions of your website
About
Richard Brooks is the owner and CEO of UK based Language Service Provider K International. He holds an MBA from Cranfield University and is a Director of the Association of Language Companies. Richard has completed and contributed to numerous educational programs in Europe, USA and Asia and co-written several publications on topics of interest. His academic interests lie around entrepreneurism and international leadership development. His dream and that of his company is to create a world without language barriers. Richard is an experienced professional in the translation industry, much respected for his business insight and acumen, and as such has become a renowned and popular international conference and event speaker - his open, passionate and honest style, combined with his dry and entertaining sense of humor keeps his audiences thoroughly engaged in his chosen topic.
