HIPAA Hot Topics and Real-World HIPAA Q&A
Kelly McLendon, RHIA, CHPS
Sponsored by: Stericycle

May we give a child's records to a non-custodial parent when the parents are divorced? Is it permissible to disclose PHI to a patient's spouse, who is the policyholder for the patient's dental coverage?  When are we allowed to provide patient information to the medical examiner?

This educational session takes on the hottest topics in privacy and security breaking at the time of the 2015 Dental Managers Conference. Besides covering the latest news on OCR audits and guidance from the Office for Civil Rights, Federal Trade Commission, and other regulatory agencies, Kelly McLendon (RHIA, CHPS) will facilitate an open Question & Answer with attendees to help you deal with common scenarios and your everyday HIPAA privacy and security concerns. Bring your questions. Get answers!

How I learned to Stop Stressing, Work Smarter and Love Patient Communications
Adam Lovill
Sponsored by: Lighthouse 360

It takes a lot more than most people realize to get patients in the chair. You’re talking to every patient to ensure they have their upcoming appointments on the calendar, answering questions about treatment plans and billing issues, and managing chart audits and the recall process. And that’s before the patient even walks in the door. There are so many other things you do every day to make sure there is a clear line of communication from the dental practice to the patient.

This session will show you how you can reduce stress and have more time to focus on what really matters—delivering exceptional patient service. Join Adam Lovill, Director of Client Services for Lighthouse, to learn strategies for saving time and better engaging with patients.

Course Learning Objectives:

• How technology can help facilitate patient communication
• Ways to reduce the chaos of broken and missed appointments
• Strategies to improve the recall/reactivation system to keep your calendar booked and to grow your daily production numbers

Become a Dental Superhero
Jenn Stoll
Sponsored by :DentalPlans

You don’t need to be bitten by a radioactive spider, leap tall buildings or wear tights and a cape to be a superhero. In real life, dental office managers already embody the principles that the superheroes of our youth stood for – work tirelessly to ensure the safety and comfort of their citizens, with the knowledge that utter chaos would soon follow if they don’t do their job.
Join Jenn Stoll, CCO of :DentalPlans (the “Google of the Dental Industry”) as she shares unique research revealing the consumer mindset, as well as patient management strategies, online reputation management techniques, and cutting-edge solutions for office administrators and patients that will make your work life far less hectic (but still heroic) while keeping your patients coming back for more!

Through this course you will learn how to:

• Assist uninsured and underinsured patients to get the care that they need, and complete their treatment plans.
• Encourage positive referrals and grow the business with easy-to-use online tools
• Leverage :DentalPlans unique consumer research to engage new, existing and inactive patients
• Understand the business benefits that dental savings plans – sometimes known as discount dental plans – can bring to the practice.
• Unleash your superpowers!

How to Generate New Patients Through Facebook and Social Media Marketing
Tom Clark
Sponsored by: Social Dental

Discover four essentials of running a successful social media marketing campaign and how to approach related issues such as HIPAA compliance, team engagement, postings and more.  Find out why social media marketing is an essential aspect to patient retention and internal marketing.

With social media largely being driven by the sharing of photos & videos, it’s essential to understand patient consent and how to remain HIPAA compliant. It’s important to celebrate your patients and share their dental successes online through social media.  Take home professional social media tips and tricks to grow your practice. An essential course for modern day managers.

Course Objectives:

• Create new patients
• Generate high quality reviews
• Develop social media presence

Culture Club…it’s more than just an 80’s Band!
John Stamper & Megan Savransky
Sponsored by: The Dental Exchange

Create Positive Office Culture to Empower Your Team to Achieve YOUR Goals

If you’re a practice leader it’s your job to motivate and inspire your team to success. Performance reviews, the hiring process, and giving good feedback might be the first things on your mind, but there’s another factor that should rank right up there: team culture.

You as a manager can create this environment for your team. In this course you will learn how to:

• Identify and leverage the instinctive strengths of individual team members to increase productivity, improve communication, maximize group effort, and minimize office drama.
• Maximize employee potential so they want to achieve office and team goals
• Analyze job requirements to create a Range of Success™ specific to the job and end the headache of guessing how well a prospective employee will perform, by rating each candidate on a scale from "A" to "F," and providing information on how the applicant will take action according to job requirements.
• Techniques for hiring and keeping the right people.

Dominate Your Local Market – 7 Marketing Strategies That Crush It
Shaun Buck
Sponsored by: Dental Marketing Pro

Did you know there are 11 dental offices for every Starbucks? Dentists are everywhere, and with more offices opening up all the time, your practice needs to have an edge. I’m going to cover 7 marketing strategies that will allow you to dominate your local market. These are not the same old, tired, generic strategies you've heard before. These are tactics you won’t hear or see anywhere else. Don’t miss this session if you are interested in getting new patients!

Course Learning Objectives

• Why Your Practice MUST Dominate Your Local Market In Order to Survive and Thrive
• 7 New Ideas to Get More Patients, Sell More to Existing Patients, and Maximize Your Referrals
• The Easy Button for Marketing – How to Setup Your Marketing to Work on Autopilot and Simplify Your Life

Smash the Status Quo
Speaker: Ginny Hegarty, SPHR

We know the wisdom of Einstein that taught doing the same thing over and over again and expecting a different result is the definition of insanity. Yet, staff meetings in most dental practices are still run in much the same way they were 10, 20, 30+ years ago, even as we continue to struggle to get our people on the proverbial “same page.”
It’s time to step outside of our ‘dentistry sandbox’ and embrace innovation and collaboration strategies from Corporate America. “Smash the Status Quo” is a refreshing approach to team development that will breathe new life into your team and your practice.

Course learning objectives include:

• Stop the boredom! Introduce a few simple changes to your team meetings to gain commitment and create positive change
• Conflict happens – learn strategies to lead a healthy debate that will make for a stronger, more effective and cohesive team
• Debunk two widely held business strategies that are stifling your practice growth
• How to incentivize your team with more than sweeter carrots & sharper sticks

From Corralling Cats to Leading Lions: Stop Nagging, Start Leading
Speaker: Ragan Hartman

This is an advanced business course for healthcare professionals, and includes everything you need to know about being a successful leader and business owner. Participants in this course will learn how to communicate more effectively with employees to have them become more proactive in their departments. Learn the secrets the pros use to motivate employees to provide outstanding service and create lasting camaraderie.

The Perfect Handoff
Speaker: Stacy McCauley, RDH, MS

Have you ever wished everyone in your office was on the same page with their clinical communication skills? Would you like more case acceptance and increased patient satisfaction, less stress and a greater collaborative team spirit? Thriving practices have mastered the art of the handoff. Achieving a high level of co-diagnosis starts with seamless communication between everyone in the office.

Stacy McCauley’s presentations offer a high-energy, workshop environment where attendees learn the skills necessary to implement communication strategies in their practices. Learn how patients listen and learn, factors that influence patient decision making, along with verbal skills do’s and don’ts.

Practice Administrator as Life Saver: The Top 5 Hassles and How to Beat Them Once and For All!

Speaker: Debbie Castagna

Most dentists are 100% comfortable at chairside, but they lose sleep over what to do about their numbers, how to motivate their team to peak performance, diffusing staff conflicts, holding employees accountable, and other non-clinical "hassles", because they lack the confidence and know-how to handle these situations. A Practice Administrator who “partners” with the dentist and is able to support in the management of the practice is something dentists dream of! Areas of focus:

• Knowing your numbers -- and using them to realize the full potential of the practice.
• Hiring the best staff – how to find the right people and bring out their best.
• Doing performance appraisals – how a few minutes of feedback will result in a more productive employee.
• Giving salary reviews – using as an occasion to motivate and get staff excited about their future with your practice.
• Taking the drama out of tough team situations – and coming out a hero!

Debbie Castagna is excited to show you how to turn the Top 5 Hassles into opportunities to improve and grow the practice – and get better sleep immediately!

Your Practice Voice: Rockstar Strategies to Make Your Marketing Sing
Panel discussion moderated by Misty Absher Clark

Picking a winner when it comes to your marketing presents many options in today’s marketplace! Hear from experts in the field about the trends that are working now, selecting your best message and how your team can enhance your presence with strategies and systems that work.

Learning Objectives:

• Elicit fresh ideas for your audience
• Discover specific strategies to enhance your current marketing plan
• Understand the keys to tracking your marketing initiatives
• Get results focused instead of activity driven
• Examine case studies

Eyes Wide Open: A Dental Industry Update
Panelists: Terri Bradley, Teresa Duncan & Kevin Henry

Join our panel as we discuss the direction in which our industry is headed. The speakers will focus on the biggest forces that impact our offices: insurance, workforce challenges and the rise of group practices. These experts will share their experiences and predictions so that you can better prepare your practice for what’s to come. A candid Q&A session will conclude this eye-opening session.

Learning objectives:

• Understand how insurance networks are changing
• Learn how both medical and dental diagnostic coding will affect you
• Discuss the changing employee roles within the dental office