Rethink
 

ARF WEST PRESENTS

Making the Impossible Possible:
Tackle the Cross-Platform Measurement Mandate Head-On

Speakers



Kelly Abcarian – SVP, Watch Product Architecture, Nielsen


Joe Abruzzo – Havas Media


Charlie Buchwalter – SymphonyAM


Jane Clarke – CIMM


Margaret Coles – Group Director, Quantitative Strategy, Goodby Silverstein & Partners


Kevin Cowan – Insight Manager, BBC


JC Curleigh – Levi Strauss & Co


Peter Daboll – Ace Metrix


Gian Fulgoni – comScore


Bruce Goerlich – Chief Research Officer, Rentrak


Srishti Gupta – IRI


Bill Harvey – Bill Harvey Consulting


Lisa Heimann – ABC


Gillian Heltai – VP, comScore


Gunnard Johnson – SVP of Data Analytics, Centro


Ted McConnell – Ted McConnell Consulting


Kevin Moeller – EVP, Head of Research NA at UM WW


Lauren Moores – VP of Analytics, Dstillery


Robin Opie – Chief Analytics Officer, Datalogix


Ryan Polley – SVP Business Development, Rubicon Project


Shelly Rose – Research Director, IPG Media Lab


Barbara Singer – ESPN


Jeff Smith – EVP Global Solutions Marketing, Nielsen


Jasper Snyder – EVP, Cross-Platform & Media, ARF


E. Craig Stacey – Director of Research, New York University Stern Center for Measurable Marketing and Founding Partner, Marketing Productivity Group


Jessica Williams – Director, Global Innovation Marketing, Visa

Round Table Leaders


Gillian Heltai – VP, comScore


Chris Hock – BlackArrow


Sable Mi – BrightRoll


Lauren Moores – VP of Analytics, Dstillery


Ryan Polley – SVP Business Development, Rubicon Project


Nicole Scaglione – OpenX


Jeff Smith – Nielsen


Alisha Strother – ESPN