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ARF WEST PRESENTS
Making the Impossible Possible:
Tackle the Cross-Platform Measurement Mandate Head-On
Speakers
Kelly Abcarian – SVP, Watch Product Architecture, Nielsen
Joe Abruzzo – Havas Media
Charlie Buchwalter – SymphonyAM
Jane Clarke – CIMM
Margaret Coles – Group Director, Quantitative Strategy, Goodby Silverstein & Partners
Kevin Cowan – Insight Manager, BBC
JC Curleigh – Levi Strauss & Co
Peter Daboll – Ace Metrix
Gian Fulgoni – comScore
Bruce Goerlich – Chief Research Officer, Rentrak
Srishti Gupta – IRI
Bill Harvey – Bill Harvey Consulting
Lisa Heimann – ABC
Gillian Heltai – VP, comScore
Gunnard Johnson – SVP of Data Analytics, Centro
Ted McConnell – Ted McConnell Consulting
Kevin Moeller – EVP, Head of Research NA at UM WW
Lauren Moores – VP of Analytics, Dstillery
Robin Opie – Chief Analytics Officer, Datalogix
Ryan Polley – SVP Business Development, Rubicon Project
Shelly Rose – Research Director, IPG Media Lab
Barbara Singer – ESPN
Jeff Smith – EVP Global Solutions Marketing, Nielsen
Jasper Snyder – EVP, Cross-Platform & Media, ARF
E. Craig Stacey – Director of Research, New York University Stern Center for Measurable Marketing and Founding Partner, Marketing Productivity Group
Jessica Williams – Director, Global Innovation Marketing, Visa
Round Table Leaders
Gillian Heltai – VP, comScore
Chris Hock – BlackArrow
Sable Mi – BrightRoll
Lauren Moores – VP of Analytics, Dstillery
Ryan Polley – SVP Business Development, Rubicon Project
Nicole Scaglione – OpenX
Jeff Smith – Nielsen
Alisha Strother – ESPN
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