ARF WEST PRESENTS

Making the Impossible Possible:
Tackle the Cross-Platform Measurement Mandate Head-On

DAY 1: Wednesday, November 12

Programmatic buying is fundamentally shifting the way that advertising inventory is bought and how advertisers connect with consumers. It’s attracting an increasingly bigger share of advertising budgets. But beyond the buzzword it’s still a mystery to most marketers. Take your knowledge of programmatic buying from beginner- to expert-level and learn how to use programmatic to drive growth for your business today and in the future.

DAY 2: Thursday, November 13

To stay relevant in today’s fast-paced world, today’s marketers and researchers need to have the latest data on cross-platform consumer media usage at their fingertips. In order to keep their jobs and make the right decisions as billions of dollars are poured into marketing analytics, they also have to know exactly how their advertising is performing across different media types and platforms. Get the tools to deliver leading-edge cross-platform advertising and measurement today. Be inspired by the world’s most innovative advertisers and their paths to success, connect with industry experts to uncover their perspectives on key issues and find your tribe to discuss the inside track. Plus, learn from game-changing original ARF research that will drive growth for your business.