AI Technologies and the Future of Live Brand Experiences
Artificial intelligence (AI) is fast becoming a part of our daily lives. From social media algorithms to online shopping, AI technology influences how we interact with friends, family and brands. So, what does that mean for event professionals? Event organizers and business event strategists can leverage AI for a deep dive into what attendees really want from brand experiences and how they prefer to engage — before, during, and after an event.
Understand how technologies will change the socioeconomic landscape
Gain insights on top trends in data collection and analytics
Leverage technology tools to understand member’s interests and priorities
Wilson Tang, Vice President, Innovation, Freeman
Wilson Tang is a storyteller who brings brand narratives to life through integrated media. With an extensive history in designing, producing content, and creating experiential marketing solutions for clients that range from major media and technology organizations to Fortune 100 brands, Wilson brings a multi-dimensional creative engagement strategy to all of the client programs he touches.
He’s created websites for Google; shows for CBS; live restaurants for Chipotle; apps for BP; videos for ExxonMobil, projection maps for USA Today; events for the Boys and Girls Club; presentations for Yahoo!; and much more. And, on top of all that, he’s an award-winning filmmaker with prizes from multiple festivals, including the Directors' Guild of America. But Wilson doesn’t just create things because they are cool or pretty – everything he creates ties back to his clients’ goals and objectives. Because for Wilson, it’s all about creating new experiences that inspire audiences to action.