ARF WEST PRESENTS
How Advertising Works –
How Technology Makes It Better
Be Front and Center with These Forward-Thinking Industry Influencers:
Even More Industry Influencers Include:
Bob Pearson
President & Chief Innovation Officer, W2O Group
Greg Durkin
SVP, Marketing Analytics, Warner Bros. Pictures
Tracee Larocca
VP, Advertising & Brand Engagement, Taco Bell Corp.
Dave Morgan
CEO & Founder, Simulmedia
Marc de Swaan Arons
CMO & Executive Board Member, Millward Brown Vermeer
Matt Hirst
Former, Head of Brand Experiences, Google + Director of Culture, Red Bull
Rob McLoughlin
VP, Consumer Research, P✪PSUGAR
Edwin Wong
Partner Manager, Insights, Pinterest
Provocative Topics to Be Covered
November 10th
MORNING
Unearth Consumer Insights
AFTERNOON
Target the
Right Audience
November 11th
MORNING
Deliver the
Right Message
AFTERNOON