Reinventing Your Ideas: How the Little Things Yield Big Results - HDC, DPDC, IHMC, CFC

Speaker
, Founder, Johnny Cupcakes


Description
Why have thousands of customers from around the world chosen to get the Johnny Cupcakes's logos tattooed on themselves? And how does Johnny get hundreds of people to camp outside his faux-bakeries? Over the past decade Johnny Cupcakes, founded by speaker Johnny Earle, has grown from a "joke" to a multi-million dollar, highly exclusive t-shirt brand driven by a community of worldwide collectors.

In this session, Johnny shares his story of how he took his t-shirt brand from the trunk of his rusty car at age 19, to some of the world's most sought-after retail locations. He will piece together how his success reinforces the power of details, experience and loyalty. His inspiring and unpredictable journey underlines the fundamental connection between the person and the brand. For those interested in getting any small company, passion or idea off the ground, Johnny's presentation provides comprehensive blueprints.