13. Competing Outside the Box - DPDC Speaker Description Meet the creative minds who have innovated mass market breakfast cereal packaging, competing with 64 feet of big-brand cardboard billboarding. Jenny and Stefan will share how they won shelf space for wholesome cereals by staying true to multiple brand stories, respecting the budgets of mom shoppers and minimizing their impact on mother earth — from neighborhood co-ops to the biggest of the big box retailers. But "no cardboard waste, no cardboard taste" is just the beginning. They'll also be serving up the business strategies and stats, as well the creative approach that rounded out these breakfast success stories. |