21. Hungry. Will Work for Groceries. - HDC

Speaker


Description
Hear how an appetite for more creative opportunity and influence led to significant brand development for a not-so-ordinary grocery retailer. Tim Cox, Director of Creative Strategy for Publix Super Markets, will share the story of the creative team he started from the ground up over twenty years ago. He’ll provide practical insights and perspective on how to successfully build and lead a creative team in a corporate environment. In addition, Tim will highlight the Publix brand packaging that was hailed as breakthrough design when launched, and explain how taking a creative risk—and succeeding—with this type of project can impact an in-house creative team.