9. Put Your Money Where Your Mouse Is - DPDC

Speaker


Description
Kevin Shaw, Founder and Creative Director of Stranger & Stranger, argues that designers are treated very differently and given much more freedom if they are proactive and put their own creative balls on the line. The work of packaging creatives is directly measured against sales successes. Having mastered the very dark art of persuading people to part with good money for products they haven't tried, in a crowded market, in a recession, packaging designers are in a unique position to create a new model for their businesses. Using actual client presentations he will show you how designers can elevate themselves from “temperamental creative types” to trusted business partners and explains how it helps to sell in better creative work—and why people don't ask him to change fonts anymore.