4. Brand Ennobled—Honoring Equity and Reviving Relevance - DPDC

Speaker


Description
For design to elevate beyond cottage, we need to consider the business of our art. We need to look at brands as shortcuts in an ever more cluttered marketplace. We need to think through systematic approaches to packaging solutions. We need to consider how brand plays a role two-dimensionally, three-dimensionally, and across all the human senses. At Duffy & Partners, Joseph Duffy IV and his peers strive to create design to enrich everyday life. He will cite a couple of examples of how they practice their art in the world of commerce—about system solutions and how they connect various products and audiences.

You’ll walk away from this session understanding the importance of engaging your client in the creative process to eliminate surprise, how you can utilize the art of design as a business driver, and the power of visual storytelling to revive relevance.