4. Type or Consequences - HDC

Speaker
, Professor


Description
Companies design and redesign their logos everyday; it's how they keep fresh, show change and continue in a competitive marketplace. However, in the fickle crowd-responding, social-media-announcing, trending atmosphere of today's consumer world, it’s important that designers remain vigilant in their design choices. This includes keeping an extra keen eye on typographic decisions. Join Denise Bosler to be inspired (or horrified) by what companies are doing to brand and rebrand themselves today, and discuss typography's effect on a logo design's success.

Based upon tidbits and advice from her book, Mastering Type: The Essential Guide to Typography for Print and Web Design, Denise will:
  • explain the difference between evolutionary and revolutionary design tactics
  • discuss the role of connotation and implications of font choice 
  • show how to incorporate creatively engaging typographic design cues 
  • reveal simple, but underutilized, tips to revitalize your typographic logo work.