8. Chargebacks: A Double-Edged Sword - IHMC

Speaker


Description
There are many advantages to using a chargeback system. From the creative leader’s perspective, perhaps the single most important benefit is that it elevates the creative organization from a “cost center” to a “value center.” Armed with the data collected under a chargeback system, a creative leader can much more easily justify a shop’s existence. This, in turn, raises the stature of the creative executive within the company. That said, chargebacks present their own challenges for creative leaders.

Join Jackie Schaffer as she discusses the benefits and drawbacks of various funding models, how to validate your chargeback rate, and how to make the most of your funding model—regardless of what model you operate under.