2. Tweet, Pin, Post, and Text: Designing Your Digital Moment Of Truth - DPDC

Speaker


Description
In less than four years, 25% of all consumer packaged goods will be purchased online. Moreover, the emergence of new hybrid retail channels will forever redefine the role of packaging in dynamic and evolving marketplace. When a Facebook post can quickly overtake traditional marketing as a dominant purchasing driver, what are the new industry best practices? How can marketers best design effective and emotional packaging that will connect with consumers on mobile, tablet, and web? Soon, you may only have one low-resolution jpeg to sell your product… Make it count!