6. Working With Outside Agencies - IHMC

Speaker


Description
In today’s complex and competitive business environment it is critical that companies leverage the strengths of their in-house and outside agency resources by implementing powerful collaborative strategies. Unfortunately many do not appreciate this need or possess the necessary understanding of how to structure the in-house/agency partnership. There are many reasons why in-house teams and outside agencies fall into dysfunctional adversarial relationships but there is only one path to repairing those relationships and assuring mutual success. In this session Andy Epstein will present real-world case studies of in-house/agency failures and successes and discuss how you can establish healthy and productive in-house/agency partnerships.