39. HOW Design Live CLOSING KEYNOTE: Fascinate: How to Persuade and Captivate C

Speaker
, Author & Consultant


Description
Why are you captivated by some people and not others? Why do certain messages convince you to change your opinion while others go ignored? And how can you create designs that irresistibly attract attention?

Find out as Sally Hogshead reveals her secrets for creating ideas that both persuade and captivate your audience. You’ll discover:

•    which of the 7 fascination triggers you naturally use to persuade and captivate
•    how to provoke strong and immediate emotional connections in your design and presentations—and even in your personal life
•    how to influence decisions using the 7 fascination triggers: power, lust, lystique, prestige, alarm, vice and trust