KEYNOTE SPEAKERS ::
KEYNOTE SPEAKERS ::
Moderator: Dave Frankland Principal Analyst, Forrester Research |
CEO Industry Insider Panel: Evolving from Database Marketing to Customer Intelligence |
Sandy Carter Vice President, IBM Software Group Channels |
From a Whisper to a Scream: Marketing 2.0 Tuesday, December 8 ▪ 9:30 AM – 10:30 AM New Web 2.0 technologies are shaking up the lives of your customers and changing their expectations. Virtual worlds, blogs, wikis, serious gaming and social networking sites like Facebook and Twitter – every one of your customers uses at least some of these tools. As a result, traditional marketing channels alone cannot break through the noise to get to your targeted customers. In a climate with increasing focus on cost effective means of reaching customers, how can these technologies be used to generate real ROI for your business? Using her experiences at IBM, with customers and with industry leaders, and leveraging case studies from retail, travel and other industries, Sandy Carter will walk you through how to create a winning marketing mix that fuses traditional marketing tactics with “2.0” technologies for a differentiated and personalized customer experience. Social media tools enable you to listen to customers, participate in a dialogue with them, and cultivate relationships that can be converted to revenue. |
Aaron Cano VP Customer Insight, MBS Formerly VP Enterprise Customer Knowledge,
1800flowers.com |
Drive Profitable Growth through Customer Understanding Traditionally customer data’s purpose was to fuel various marketing functions, but today companies are leveraging this information to make enterprise-wide decisions that involves merchandising, finance, the c-suite other corporate stakeholders. If not done right, the sharing of this information without context can adversely impact the customer experience. Aaron Cano will share his journey within 1800-Flowers.com and how he transformed its database and analytics framework to drive profitable customer relationships, market new ideas quickly and adapt to changing strategies for any of its 10 brands. Listen to tactical and strategic advice on how you, too, can create a “center of customer knowledge” to spearhead new opportunities and growth within your company. |