National Center for Database Marketing
 

 

KEYNOTE SPEAKERS ::



Moderator:
Dave Frankland
Principal Analyst,
Forrester Research

CEO Industry Insider Panel: Evolving from Database Marketing to Customer Intelligence
Monday, December 7  ▪ 12:00 PM – 1:30 PM

The role of database marketing is evolving and transforming. New technologies are developed, creative ways of analyzing data are implemented, and, more importantly, database marketers are leaving their cubicles and holding a place in the C-suite. Join the CEO’s of leading service providers and agencies and get their perspective on the next wave of innovation in database marketing and how marketers are changing their organizations and their game plan to succeed in any economic environment.

During this interactive panel, you’ll have the opportunity to ask questions and get advice from experts who have seen it all.*  

Panelists:
Bill Duffy, Founder and Managing Partner, iKnowtion
Janet Rubio, Chief Insights Officer, Engauge
Mark Wright, President, Targetbase
Naras Eechambadi, Senior Vice President and General Manager, Quaero, Customer Intelligence Solutions

*Find us on Twitter, Facebook or LinkedIn and submit your questions before the event.

 



Sandy Carter
Vice President,
IBM Software Group Channels
 
 From a Whisper to a Scream: Marketing 2.0
Tuesday, December 8  ▪  9:30 AM – 10:30 AM

New Web 2.0 technologies are shaking up the lives of your customers and changing their expectations. Virtual worlds, blogs, wikis, serious gaming and social networking sites like Facebook and Twitter – every one of your customers uses at least some of these tools. As a result, traditional marketing channels alone cannot break through the noise to get to your targeted customers. In a climate with increasing focus on cost effective means of reaching customers, how can these technologies be used to generate real ROI for your business?

Using her experiences at IBM, with customers and with industry leaders, and leveraging case studies from retail, travel and other industries, Sandy Carter will walk you through how to create a winning marketing mix that fuses traditional marketing tactics with “2.0” technologies for a differentiated and personalized customer experience. Social media tools enable you to listen to customers, participate in a dialogue with them, and cultivate relationships that can be converted to revenue.

 



Aaron Cano
VP Customer Insight, MBS
Formerly VP Enterprise Customer Knowledge,
1800flowers.com

Drive Profitable Growth through Customer Understanding
Wednesday, December 9  ▪  9:30 AM – 10:30 AM


Traditionally customer data’s purpose was to fuel various marketing functions, but today companies are leveraging this information to make enterprise-wide decisions that involves merchandising, finance, the c-suite other corporate stakeholders. If not done right, the sharing of this information without context can adversely impact the customer experience.

Aaron Cano will share his journey within 1800-Flowers.com and how he transformed its database and analytics framework to drive profitable customer relationships, market new ideas quickly and adapt to changing strategies for any of its 10 brands. Listen to tactical and strategic advice on how you, too, can create a “center of customer knowledge” to spearhead new opportunities and growth within your company.