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BI Executive Summit Agenda

MONDAY, AUGUST 3

TUESDAY, AUGUST 4

WEDNESDAY, AUGUST 5

MONDAY, AUGUST 3

8:00 a.m.
Conference Keynote

Chief Performance Officer: A Role Whose Time Has Come

In today’s economic environment, organizations are even more focused on managing performance. But who in your organization is ultimately responsible for this task? Who will be held accountable for ensuring performance metrics are collected and leveraged by all levels of the organization, from C-level to line management?

Many organizations are turning to a new role of chief performance officer to create accountability and visibility for performance. Part technologist, part business executive, and part communicator, the chief performance officer takes ownership of the performance metrics for the organization. Tony Politano, author of the book Chief Performance Officer, will talk about the six Cs of the CPO, how to measure the success of a CPO program, and how to define a CPO function or role in any organization. Drawing on real-life examples, Tony’s engaging and down-to-earth style will provide approachable insights to apply to your organization.

9:00 a.m.

Going MAD: A Framework for Delivering Pervasive BI Solutions

When designed properly, performance dashboards can be a powerful agent of organizational change that empowers workers and turbocharges productivity. Unfortunately, most companies don't understand how to create performance dashboards that resonate with users and deliver information in a timely fashion. This presentation will show you how to create performance dashboards that parse out information on an as-needed basis and are tailored to individual roles and processes to ensure a high degree of usage.

9:30 a.m.

Crossing the Chasm: Enterprise Business Intelligence and Performance Analytics at NetApp

Learning from past BI experience and taking an enterprise view from the start, NetApp has delivered a comprehensive enterprise business intelligence platform with performance analytics that provides cross-functional views of business performance tailored to individual roles. The NetApp enterprise BI ecosystem gives executives and managers line-of-sight view from top-level metrics to analytics, and a detailed 360-degree view of data across numerous dimensions and attributes. This session will examine the best practices for creating and delivering a true enterprise BI vision, strategy, organization, and application.

10:45 a.m.

Design on a Dime: Visual Techniques for Designing Dashboards

This session will explain how to incorporate two trends in BI—composite dashboards and embedded BI—as visualization vehicles to effect change and spawn greater user adoption. The session will show you how to improve BI user adoption and satisfaction by applying well-established principles of visual design and conducting low-cost usability experiments in a laboratory setting.

11:15 a.m

Designing Dashboards to Die For

Arizona State University (ASU) has been in the data warehouse business since the early 1990s. Delivery of information has historically been accomplished using commercial BI tools or internally developed Web applications. As part of the move to a new ERP system, dashboards were part of the rollout and have become an integral part of ASU’s BI strategy. This presentation will include an overview of dashboards, best practices in design, and a live demonstration of the dashboards in action.

1:30 p.m. Workshop

Delivering a Global View at Dell: How to Transform a Data Warehousing Environment

In 2007, Dell faced two serious problems: 1) Despite spending millions on a massive data warehousing environment, Dell executives couldn’t obtain a global view of customers and orders in a timely fashion, and 2) the firm was under investigation for financial reporting irregularities caused by inadequate controls on its data. This workshop will put you in the driver’s seat. Working in small groups, you’ll need to figure out how to turn around Dell’s data warehousing environment so it can deliver a global view of large volumes of consistent, reliable, and auditable data through a manageable set of reports and dashboards. Afterward, James, Rob and Mike will tell you what Dell actually did and let you judge whether their course of action was ideal.

3:15 p.m.

Sponsor Shootout and Sessions

Summit sponsors will deliver short presentations on key topics in business intelligence and data warehousing.

Teradata Corporation: Presentation TBD

Sybase: Enabling Next Generation Analytics Capability with Sybase IQ

Traditional approaches to data analysis require users to transport data out of the database for analytical processing, accounting for up to 75 percent of the cycle time and imposing severe constraints on delivery of results. With its new in-database analytics capability, Sybase IQ 15.1 provides the highest levels of performance and accuracy on the largest volumes of data. For businesses, this means

• Better predictions about future business risks and opportunities
  
• More informed decision-making around the clock
  
• The ability to spot trends and anomalies immediately, and make operational decisions more efficiently and affordably.

Sybase IQ 15.1 delivers in-database analytics three ways:

1. Ehancements to an extensive library of built-in numerical and analytical functions, including date conversion.
   
2. Additional built-in ANSI SQL OLAP extensions, which allow aggregation analysis on large data sets, yielding quick results for computations such as correlation and covariance.
   
3. New libraries of pluggable analytical algorithms from statistical and data mining software partners, who have certified their products with Sybase IQ 15.1’s in-database analytics capabilities

Sybase welcomes partner FuzzyLogix in co-presenting this next generation analytics solution.

IBM: The Future of BI in a Web 2.0 world

Jacqueline Coolidge, Sr. Manager, BI product marketing

Web 2.0 has changed the face of computing. Business users are being trained by their consumer experience to expect simplified interfaces, instant access to all kinds of information and opportunities to network and collaborate. This session discusses the opportunities and challenges we’ll face when the structured world of BI meets the unstructured world in enterprise 2.0.

4:15 p.m.

Tools and Techniques for Accurately Estimating BI/DW Projects

This presentation will describe a heuristic and experiential technique to accurately estimate the time and cost of business intelligence and data warehousing projects when you have limited information with which to make estimates. The presentation will also address methods for dealing with risks and uncertainty as well as methods for improving the estimating process.

5:00 p.m.
Evening Reception

TUESDAY, AUGUST 4

8:00 a.m.

The State of Data Governance

Have you ever wondered what other companies are doing to govern data? TDWI recently surveyed hundreds of data professionals and their business sponsors, and discovered that user organizations are actively embracing data governance, which is driven by a range of issues including compliance, business intelligence, sales opportunities, mergers, and corporate or IT governance. This two-part presentation quantifies the current state of users’ practices, so attendees will have metrics for assessing the state of their own data governance initiatives.

8:30 a.m.
Panel
Best Practices in Data Governance and Data Quality

Many companies are stymied in their attempts to deliver strategic objectives because their data is trapped in multiple systems and can’t easily be reconciled. The lack of consistently defined and accurate data undermines information-driven business initiatives and requires people to spend time manually integrating nonaligned data and fixing data defects. Many companies are now implementing data governance programs to integrate data and improve data quality, comply with new regulations, and foster business transformation. This session will examine the drivers of data governance programs and best practices to ensure data governance delivers promised results.

9:45 a.m.

BI in the Cloud

There is a great deal of confusion over the definition of cloud computing and its benefits. Many analysts feel that it has yet to live up to the hype. However, few argue about the Cloud’s potential to change the way computing resources are delivered. In this presentation, we will not only discuss the different definitions of the Cloud, but also provide tangibility with a step-by-step demonstration of setting up an instance of a BI server in the Amazon Elastic Computing Cloud. We will also discuss the potential benefits and challenges of architecting BI solutions in the Cloud.

10:15 a.m.

CASE PANEL: Best Practices and Pitfalls in Running BI and DW in the Cloud

This panel will examine a variety of approaches BI teams are using to exploit cloud-based computing. The options range from running an entire BI infrastructure on the Cloud to hybrid approaches in which data and key processes are managed on premises, while selected analytic applications run on the Cloud. In this session, practitioners will discuss the lessons they’ve learned in running BI systems and/or applications on the Cloud.

11:15 a.m.

Social Intelligence: Analyzing Customer Behavior Using Social Media

As consumers flock to social media sites—review sites, blogs, and micro-blogs—to share their thoughts and ideas in transparent ways, leading companies are tapping into this rich vein of information to better understand how consumers are reacting to their products, services, and marketing promotions. This session will address the learning curve that leading companies are going through as they adopt social media metrics. Bill Baker will illustrate the phases with real-world examples, and he’ll help you understand why social media metrics and analysis are key elements in the next generation of business intelligence.

1:30 p.m.

Managing Organizational Change: Strategies for Increasing BI Adoption and Team Productivity

BI initiatives operate in a climate of continuous change. Will people successfully adjust to these changes or be overwhelmed by them, taking performance and productivity with them? This session will help you understand the dynamics that drive personal and organizational motivation and manage individuals and teams to obtain the highest level of productivity possible. You will also learn the key components of complex change and what levers to pull to ensure a smooth transition to a new future.

3:15 p.m.

Sponsor Shootout and Sessions

Summit sponsors will deliver short presentations on key topics in business intelligence and data warehousing.

Information Builders: How BI Should Work
Jake Freivald, Vice President

We so often are wrapped up in a technological view of BI that we forget how to bring strategic, analytical, and operational BI together. This presentation will do that, in just fifteen minutes.

Birst: Case Study: RBC Wealth Management Drives Revenue Growth with Front-Line BI

Learn from TDWI's Best Practices Award 2009 for Dashboards and Scorecards. RBC Wealth Management provided account managers with the right BI at the right time, with measurable results in increased revenue. Their keys to success included:

• Implementing BI with front-line employees
• Embracing enterprise-level SaaS Business Intelligence
• Using predictive analysis to improve sales

Presenters:
Shawn Spott, Vice President, Manager of Marketing Research at RBC Wealth Management
Brad Peters, CEO at Birst

4:15 p.m.

Next Generation: Pervasive BI

Even in the current tough economic cycle, BI is at the top of business and IT priorities. It is used not only as a back-office operational efficiency and productivity tool, but also as a tactical and strategic competitive differentiator. However, Forrester Research finds that architecting and implementing successful BI solutions remains a challenging proposition for many enterprises. It is especially tough to build pervasive BI solutions that can be used easily and intuitively by information providers and consumers at all levels. Fortunately, best practices and newer technologies are bringing us closer to a pervasive BI reality.

WEDNESDAY, AUGUST 5

8:00 a.m.

How Hadoop Revolutionized Data Warehousing at Yahoo and Facebook

Hadoop is an open-source distributed file system designed to process petabyes of structured and unstructured data at extremely low cost—essentially the cost of the clustered, commodity hardware upon which Hadoop runs. Hadoop is Apache’s implementation of the MapReduce framework popularized by Google. Yahoo invested significant resources in the Hadoop project to handle many large data processing tasks, including analyzing and monetizing trends in atomic-level clickstream data. In this session, Amr Awadallah, Yahoo’s former vice president of BI engineering, will take you to the future of BI, in which there are no limits to the amount of data an organization can process cost effectively.

9:15 a.m.

The Future of BI

What are the macro and micro trends driving the BI market? What emerging technologies will reshape the BI landscape in the next three to five years? What new methods and processes promise to improve the agility and productivity of BI teams? And where are the gaps in technology or knowledge that our industry needs to fill to ensure the continued growth of BI? Hear BI’s leading thinkers share their vision for the future of BI and provide your feedback. Together, we’ll crystallize the road ahead.

11:15 a.m.
Summit Close

Pre- and Post-Summit Tutorials

SUNDAY, AUGUST 2

THURSDAY, AUGUST 6