Survival Guides
Get a taste of the expert information you’ll find at HOW Design Live with these handy Survival Guides. Each guide is packed with articles, MP3s and designcasts specifically packaged to get you psyched up for Boston. Best of all, each package is portable, making it easy to get a little inspiration on your commute, at work, or wherever you need it!
You’ll get complete access to your Survival Guide when you register, so sign up today!
Designer’s Survival Guide
This bundle covers need-to-know info on the creativity, business and technology of graphic design. It includes:Living a Creatively Curious Life
MP3 presented by Von Glitschka
Learn how to cultivate a high level of inspiration that has you thinking creatively on command, with practical methods for fostering creativity and strategies for idea generation.
Selling Your Ideas to Bosses & Internal Clients
OnDemand DesignCast presented by Sam Harrison
Learn road-tested, real-world tools for refining your presentation skills and increasing your ability to sell your ideas.
HOW Singles: Design for the Greater Good
Download presented by David C. Baker
See how you can make a difference for your team, your community and the world. Five designers share their efforts to do good by doing well.
Web Strategy that Works
MP3 presented by Mark O'Brien
Learn how to develop and maintain an effective web strategy, plus get tips on tying your web strategy to content rather than technology.
HOW Collections: Business Column 2011
Download presented by HOW editors and guests
Cover all the business basics, with concrete info on speaking your clients’ language, mastering your money, making sure your business is covered insurance-wise, managing your business and handling pro-bono projects.
HOW Collections: Career Column 2011
Download presented by HOW editors and guests
All the career advice we could muster, including 29 tips for young designers, transitioning from designer to manager in 90 days, creative ways to make unconventional career choices, tips on searching for the right job attributes, and mastering the job skills that will be in demand in the near future.
HOW Collections: Creativity Column 2011
Download by HOW editors and guests
A year’s worth of creativity advice to get you pumped up any time: using other outlets to fire your creativity, trading places with other designers in other cultures, picking yourself up when your creativity lets you down, using games to kick-start your kid’s imagination, using music to inspire your next project and more.
Creative Freelancer’s Survival Guide
A bundle created specifically to help you build a more successful business. This package includes:Do You Have What It Takes To Be A Successful Freelancer?
MP3 presented by Ilise Benun
Learn how to set the foundation for your freelance career while keeping your full-time job, plus figure out the right time to make the leap.
Finding and Reaching the Right Prospects
OnDemand DesignCast presented by Ilise Benun
Learn how to locate your best prospects, get their contact info without spending a lot of money, effectively reach out to them, and more.
HOW Singles: Start Smart
Download presented by Esther D'Amico and Dave Wheeler
Before you quit your day job, get 8 tips for striking out on your own, all from designer’s who’ve already made the break.
HOW Singles: Risky Business
Download presented by Terry Lee Stone
Discover a four-part approach for getting your clients to take creative design risks in any economy (hint: it includes tying your innovative ideas to sound business strategies).
HOW Collections: Freelance Column 2011
Download presented by Ilise Benun
A year’s worth of valuable information for freelancers, including tips on taking the boring jobs, committing to a specific line of work, planning and preparing for a successful launch, and creating anxiety-free pricing.
In-House Manager’s Survival Guide
Address the challenges in-house design managers face every day, with help from this bundle:50 Ways to (Almost) Get Fired
MP3 presented by Andy Epstein
Get real-world strategies on dealing with clients/peers and navigating corporate politics to help you become a powerful player as a designer in the business world.
From Order-Taker to Business Partner: Changing the Corporate Attitude Toward In-House Designers
OnDemand DesignCast presented by Bob Calvano
Get specific steps and tactics for positioning your team as a strategic partner and changing the mindset of both the company and your design team.
HOW Singles: In-HOWse Design Awards 2012
Download presented by HOW Editors
View award-winning work from the 2012 InHOWse Design Awards broken out by category, including business-to-business, consumer, education, financial/legal and more.
HOW Singles: Brands in Perfect Harmony
Download presented by Michelle Taute
Discover lessons in brand unity from Sesame Street, Guitar Hero and Coca-Cola Happiness Factory.
HOW Collections: In-House Issues Column 2011
Download presented by HOW editors and guests
Explore a year’s worth of columns on taking advantage of surprise opportunities, staying sane as a solo creative, tips for dealing with sticky in-house situations (like strange job requests), and bringing in outside support help for your design team.
The Package Designer’s Survival Guide
Get a refresher course on branding and check out some inspiration projects, including:Breaking Out of the Box
MP3 presented by David Turner and Vince Voron
Break out of your packaging niche and learn how to use your skills to drive a brand’s entire visual identity.
Making Consumers Fall in Love with Your Brand
OnDemand DesignCast presented by Yolanda Santosa
Learn how Pinkberry went from an idea to a brand with an international identity in under five years.
HOW Singles: Speaking of Paper
Download presented by Megan Lane Patrick and Randy Hoover
Don’t let paper be an afterthought. Seven designers prove how good paper choices can lead to great design.
HOW Singles: Fold-tastic
Download presented by Bryn Mooth, Trish Witkowski and Al Parrish
Print isn’t dead—but budget realities and environmental concerns means that print projects must make a cant’-throw-it-away impact. Try these folding techniques to add a wow factor to your next job.
HOW Singles: Package Deal
Download presented by Bryn Mooth and Andrew Gibbs
Explore ten projects featuring eye-catching paper choices and distinctive production techniques.
HOW Singles: Bird's Eye View
Download presented by Stacy King Gordon
Get the full scoop on Hatch Design, a part design startup, part business incubator that lives up to its name.
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