The Package Designer's Survival Guide
Get a taste of the expert information you’ll find at HOW Design Live with these handy Survival Guides. Each guide is packed with articles, MP3s and designcasts specifically packaged to get you psyched up for Boston. Best of all, each package is portable, making it easy to get a little inspiration on your commute, at work, or wherever you need it!
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The Package Designer’s Survival Guide
Get a refresher course on branding and check out some inspiration projects, including:
Breaking Out of the Box
MP3 presented by David Turner and Vince Voron
Break out of your packaging niche and learn how to use your skills to drive a brand’s entire visual identity.
Making Consumers Fall in Love with Your Brand
OnDemand DesignCast presented by Yolanda Santosa
Learn how Pinkberry went from an idea to a brand with an international identity in under five years.
HOW Singles: Speaking of Paper
Download presented by Megan Lane Patrick and Randy Hoover
Don’t let paper be an afterthought. Seven designers prove how good paper choices can lead to great design.
HOW Singles: Fold-tastic
Download presented by Bryn Mooth, Trish Witkowski and Al Parrish
Print isn’t dead—but budget realities and environmental concerns means that print projects must make a cant’-throw-it-away impact. Try these folding techniques to add a wow factor to your next job.
HOW Singles: Package Deal
Download presented by Bryn Mooth and Andrew Gibbs
Explore ten projects featuring eye-catching paper choices and distinctive production techniques.
HOW Singles: Bird's Eye View
Download presented by Stacy King Gordon
Get the full scoop on Hatch Design, a part design startup, part business incubator that lives up to its name.