HOW Design Live Chicago June 22-27
 
June 22-24, 2011

Sessions

The Dieline Package Design Conference program features all the package design info you need for day-to-day success, from inspiration and new techniques to help you stay current to the stories behind some of the world’s most famous brands (with tips on how you can replicate their success). You’ll find full descriptions of all the sessions below.

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Wednesday, June 22nd, 2011
2:00 pm - 3:15 pmWelcome and Opening Keynote: Decoding the Meaning of Design (Dieline) [More Info]
Michael Colton, Design Strategy Director, BrandImage
Chicago, IL
Rob Swan, Vice President & Executive Creative Director, BrandImage
Chicago, IL
3:30 pm - 4:30 pmColor Strategy, Forecasting and Expressions (Dieline) [More Info]
Jack Bredenfoerder, Design Director, Landor Associates
Cincinnati, OH
4:45 pm - 5:45 pmBeing First: Lessons from Packaging’s Past (Dieline) [More Info]
Richard Shear, Principal, The Shear Partnership
South Norwalk, CT
5:45 pm - 6:45 pmHappy Hour (Dieline)
 
Thursday, June 23rd, 2011
8:00 am - 8:50 amBreakfast Roundtables
9:00 am - 10:00 amDesigning for Icons (Dieline) [More Info]
Moira Cullen, Senior Director, Global Design, The Hershey Company
Hershey, PA
10:15 am - 11:15 amDesigning Holistically: Harmonizing Graphics & Structure (Dieline) [More Info]
Peter Clarke, CEO, Product Ventures
Fairfield, Connecticut
Wendy Church, Creative Director of Strategic Branding, Product Ventures
Fairfield, Connecticut
11:30 am - 12:00 pmFreeing the Siren: A Look at the Starbucks Brand Evolution (Dieline) [More Info]
Mike Peck, Senior Design Manager, Starbucks Global Creative
12:15 pm - 12:45 pmHow Designers (and Design Thinking) Solve Real Business Problems (Dieline) [More Info]
Anna Roseberry, Strategic Development, Wallace Church Inc.
New York, NY
12:45 pm - 2:15 pmLunch on your own
2:15 pm - 3:15 pmDesign Thinking? How About Design Living? (Dieline) [More Info]
Joe Duffy, Principal & Chairman, Duffy & Partners
Minneapolis, MN
3:30 pm - 4:30 pmUnlikely Inspiration (Dieline) [More Info]
Christine Mau, Brand Design Director, Kimberly-Clark Worldwide
4:45 pm - 5:45 pmChallenging the Future of Food with Design (Dieline) [More Info]
Jonathan Ford, Creative Partner, Pearlfisher
New York, NY
 
Friday, June 24th, 2011
8:00 am - 8:50 amDesigning Courage – Seattle’s Best Coffee’s Inside Story of an Unexpected Partnership (Dieline) [More Info]
Steve Cullen, Design and Creative Director, Creature
Michelle Gass, President, Seattle's Best Coffee
8:30 am - 6:30 pmStock Photography Expo [More Info]
9:00 am - 9:30 amUsing Public Relations to Position Your Design Firm Beyond the Price Wars (Dieline) [More Info]
Judy Kalvin, President, Kalvin Public Relations, Inc.
Dobbs Ferry, NY
9:45 am - 10:15 amThe Perfect Face: Custom Type for Specialty Food Packaging (Dieline) [More Info]
Louise Fili, President, Louise Fili Ltd.
New York, NY
10:30 am - 11:30 amBrand Thinking and Other Noble Pursuits (Dieline) [More Info]
Debbie Millman, President, Design, Sterling Brands
New York, NY
11:45 am - 12:45 pmExploring The Package Design Process (Dieline) [More Info]
Michael Osborne, President & Creative Director, Michael Osborne Design, Inc
San Francisco, CA
12:45 pm - 2:15 pmLunch on your own
2:15 pm - 3:15 pm? (That's right--this session is actually entitled "Question Mark") (Dieline) [More Info]
David Turner, Founder & Principal, Turner Duckworth
San Francisco, CA
Bruce Duckworth, Founder & Principal, Turner Duckworth
London, UK
3:30 pm - 4:30 pmThe Dieline Package Award Ceremony (Dieline) [More Info]
4:30 pm - 6:30 pmHOW Design Live Networking KickOff [More Info]
6:30 pm - 8:00 pm1. HOW Design Live Opening Keynote: Being Available in the Moment (HOW, InHOWse, CFC, Dieline) [More Info]
Kristina Robbins, Founder, Juice
Los Angeles, CA
Jo McGinley, Co-founder, Juice
Los Angeles, CA
8:00 pm - 10:00 pmHOW Design Live Opening Reception (HOW, InHOWse, CFC, Dieline) [More Info]