CONFERENCE TRACKS
CHOOSE FROM 5 EDUCATIONAL TRACKS!
At NCDM 2010, you’ll find five innovative tracks that make it easy to set your agenda and target sessions that will give you concrete knowledge you can apply back at the office!
ANALYTICS & MODELING
Learn to identify the key indicators your company should be analyzing and tracking. This track will explore different analytical approaches to data such as predictive modeling, segmentation, and multivariable testing to help you automated triggers, raise response rates, increase profits, measure ROI and understand customer lifetime value.
NEW! CUSTOMER ENGAGEMENT, LOYALTY & RETENTION
This track explores how to engage customers to increase loyalty and customer satisfaction, improve contact strategies with applied intelligence, profiles and testing routines, and protect your customer’s privacy and data, while not limiting its use for marketing purposes. Learn to transform CRM data collected from online and offline channels into actionable findings.
DATABASE MARKETING STRATEGIES
This track will deliver database marketing strategies you can use to become a customer centric organization. You will learn to identify gaps in you current CRM and database marketing practice, creatively use data to make strategic business decisions beyond marketing and demonstrate the value of database marketing initiatives to the C-suite.
INTERACTIVE MARKETING
This track will focus on multichannel techniques to build a passionate brand community, measure social media and mobile campaigns and learn the role of real-time and text analytics to drive your digital decisions. The role of privacy in today’s digital age will also be discussed.
TECHNOLOGY FOR TODAY AND TOMORROW
Find out what the experts and progressive companies are currently using to leverage their customer data and sustain growth. You’ll get an inside look at the latest tools and techniques in real-time email marketing systems, cloud computing, marketing automation, and more to increase revenue and accelerate sales force productivity.
