5th Annual Executive Thought Leader Forum
Monday, December 13 1:45 p.m. - 4:30 p.m.
This half-day program for senior marketers will explore the critical role of data-driven marketers within organizations that rely on analytics, data and technology integration to drive customer insight and ROI. While many companies are striving to be "customer centric," this panel discussion/interactive workshop will focus on identifying and leveraging the skills you'll need as a leader to inspire your staff as well as influence senior management. In addition, this session will provide insight into PROVEN career enhancement techniques that will raise your personal and professional visibility within your organization. When you leave this session you will have a useful roadmap to help you be viewed as a highly valued, "go to" professional who truly understands customer trends and behaviors based on data driven insights.
This unique workshop will be divided into two segments:
1:45p.m. -3:00p.m. Part 1 will be a panel discussion designed to effectively zero in on what senior management expects from data-centric professionals TODAY. Perhaps of even greater importance, we will challenge our high profile panelists to look into their crystal balls to predict what senior management will demand from their data-based marketers and analytics groups in the FUTURE.
3:15p.m.-4:30p.m. Part 2 of this workshop will be an interactive series of rapid fire leadership exercises designed to enhance your influence and visibility within your respective firms. During this part of the workshop, The Troyanos Group facilitators will create a series of leadership skill set exercises designed to help you influence your staff and effectively sharpen you management skills needed to succeed.
Come prepared to discuss and share your experiences. Participation is mandatory. Seating is limited, register today!
Facilitated by:
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Dennis Troyanos, Principal, The Troyanos Group Dennis Troyanos is the founder of The Troyanos Group, a New York based executive recruiting and management consulting firm. Over the course of a 20-year career, Dennis has managed senior level search assignments for Direct Marketing Agencies, Digital Marketing firms, Information Management Companies, Consumer Products Organizations, and clients in the CRM, E-Commerce and Interactive sector. Dennis is a frequent speaker at major international conferences on the art and science of interviewing, team-building, and key employee retention. To date he has facilitated three highly-acclaimed CEO Roundtable events. |
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Norman Sherman, Principal, The Troyanos Group Norman Sherman is a partner at The Troyanos Group, a New York based executive recruiting and management consulting firm focused in the world of marketing and marketing communications. He offers a unique combination of classical marketing, agency management, and executive search skills. Norm specializes in senior level search assignments in public relations, digital marketing, advertising and healthcare. Additionally, he does both buy and sell-side acquisition work. |
Speakers:
| David Bernard, Managing Director DB Marketing Technologies
David Bernard is Managing Director of DB Marketing Technologies, a business insights management consulting firm specializing in customer analytics, data collection, database design and database optimization. Mr. Bernard is an industry recognized expert in database marketing, analytics, business strategy and business intelligence. Mr. Bernard brings more than 20 years experience helping Fortune 1000 companies make the best use of data and analytics to serve business objectives. Mr. Bernard has built and managed several database marketing consulting businesses for marketing agencies within the True North, Omnicom and Interpublic companies. His focus is on helping businesses increase profitability through optimized customer data management, advanced analytics and marketing automation. |
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Tony Branda, SVP, Executive Head of Business Analysis, RBS/Citizens Financial Group Tony Branda leads the Division Wide Business Intelligence team for Consumer Finance at RBS, Citizens Financial Group. The Division Wide team was established in 2009 and provides advanced analytics; information management and business intelligence capabilities and tools to a wide array of business partners include Home Lending, Credit Card, Auto Finance, Educational Finance and business units in the UK. Tony’s team also supports strategic planning activities with value added customer insights and marketplace intelligence. |
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| Glen Hartman , Senior Executive/Partner – Managing Director US Accenture Interactive
Glen Hartman is an Accenture Senior Executive and serves as Managing Director US of Accenture Interactive, a business unit dedicated to delivering integrated marketing, technology and analytics solutions for the digital world. In this role, Glen leverages his 22 years of experience in digital, multichannel and data-driven marketing to help Accenture clients achieve agile, intelligent marketing and develop lasting brands. |
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| Renée Soulliard , SVP, Direct Marketing AOL’s Paid Services Division
Renée is a senior marketing executive with extensive experience in integrated marketing, channel develoment, and customer relationship management. She is currently SVP, Direct Marketing for AOL’s Paid Services Division, where she leads Channel and Product Marketing. She was previously Vice President, Indirect Marketing, at Capital One, responsible for all online channels in the U.S. Card Divison. Previously, she held senior marketing roles as VP, Online & Website Marketing at 1800flowers.com and General Manager, Direct Sales at Philips Consumer Electronics. Renee holds an MBA from Harvard Business School, and a B.S. in Economics from the Wharton Business School. |
Full conference attendees can attend this half-day program at no additional cost. The program is open to Director and above. Vendor participation is limited. This forum is closed to the press. If you have questions, please email Yasmin Melendez.
