Keynotes - Click here for conference agenda.
Monday, December 13 • 12:00 p.m. - 1:30 p.m. Keynote starts at 12:30 p.m.
The social media revolution may be even more disruptive to business models than the Internet itself has been, requiring nothing short of a complete re-wiring of many corporate processes, particularly marketing, sales, and service. Want to know what customers will expect of you in the future? Watch how teenagers use social media today. This keynote will cover:
• How customers are using social media and the implications for businesses
• “Network analysis” and “sentiment analysis” – two tools for understanding what’s going on in online social networks today
• Best practices for using social media to build deeper customer relationships
• How to generate “trustability” for your brand, and why this may be the single most valuable asset you have
Keynote by: Don Peppers, Founding Partner, Peppers & Rogers Group
Tuesday, December 14 • 9:15 a.m. - 10:15a.m. Sponsored by:
The role of database marketing is evolving and transforming. New technologies are developed for mobile, measurement, and integration; creative ways of analyzing data are implemented; and, more importantly, database marketers are leaving their cubicles and holding a place in the C-suite. Join senior marketing professionals from leading companies to get their perspective on the next wave of innovation in database marketing that will drive profitable business decisions. Find out how these marketers are changing their organizations and their game plan to succeed in any economic environment.
During this interactive panel, you'll have the opportunity to ask questions and get advice from experts who have seen it all.
Moderated by: Dave Frankland, Senior Analyst, Forrester Research
|Jason Madrak, Head of Direct to Consumer Marketing, Aetna
Jason Madrak heads Aetna's Direct to Consumer Marketing Group, which focuses on growing Aetna's top line revenue and market share by directly acquiring and maintaining new members via data driven marketing programs. Prior to Aetna, Mr. Madrak served as the Director of Market Research at Parade Magazine where he managed the use of all syndicated media and advertising research, as well as the development of primary research focused on growing the publications advertising revenue. Mr. Madrak holds an undergraduate degree in Marketing from The University of Connecticut, and an M.B.A in Marketing from New York University. He currently lives in West Hartford, CT with his wife Catherine and their two children.
|Urcil Peters, VP, Database Marketing & Consumer Research, Marriott Vacation Club International
|Tony Branda, Principal, Blackbelt Direct Consulting formerly of RBS/Citizens Financial|
|Charlie White, Vice President, CRM, Chico's FAS|
Wednesday, December 15 • 9:15 a.m. - 10:15a.m Sponsored by:
The use of web analytics and digital consumer insights not only inform, but also direct strategy, programming and new business models, regardless of industry. In this presentation, Perry Cooper shares how the National Hockey League uses insights into its fans and their behavior to customize digital video, keep displaced fans engaged, monetize the digital prime time audience and export content internationally with the ultimate goals of driving transactional sales and deepening a fan's engagement with the sport.
Keynote: Perry Cooper, SVP, direct & digital marketing and fan Analytics, NHL