Lunch with the Experts ::
Hear the brightest minds in the database marketing industry as they speak on the latest technologies and trends. Enjoy your lunch while sharing your experiences and learn from the experts during an informal and informative luncheon roundtable on Monday, December 7th and Tuesday, December 8th.
Choose from the following roundtable topics:
MONDAY , December 7
|
TOPIC |
SPEAKER |
|
Marketing Performance Management |
Connie Hill, President & Founder, TFC Inc |
|
Maximizing Returns From Organic Search Engine Marketing |
Amanda Watlington, Ph.D.,APR of Searching for Profit |
|
Take A More Data-Driven Approach To Your Business |
Onder Oguzhan, Partner, Peppers & Rogers Group |
|
Customer Contact Strategies for Outbound, Trigger-Driven & Inbound Marketing Strategies |
Michele Eggers, Global Marketing Manager, SAS |
|
How To Make Your Segmentation Dynamic |
Hongjie Wang,VP Customer Analytics, Fulcrum Analytics |
|
Proven Lift From Multi-Channel Campaigning & Personalization |
Peter Harvey, Founder & CEO, Intellidyn |
|
What Is Precision Marketing? |
Sue Turnbull, Manager, WW Marketing Operations, InfoPrint Solutions Company |
|
Self-Service Access To Customer Insight |
Kevin Shaw, VP Customer Insight, CadenceQuest |
TUESDAY , December 8
|
TOPIC |
SPEAKER |
|
Tips For Assessing And Developing A High-ROI Database Marketing Practice |
Devyani Sadh, CEO & Founder, |
|
Data Visualization, Trade Area Analytics, “Navigating” Around IT To Deploy New Tools |
Jonathan Cheris, SVP, Decision Management, Citibank |
|
Effective Social Media Campaigns And Integrating Them Into Your Overall Marketing Strategy |
Bob Fetter, Senior VP Business Development, Pluris Marketing |
|
Data Quality Issues Related To Analytic |
Stephen H. Yu, VP Database Strategies, InfoUSA National Accounts |
|
Marketing Performance Management |
Connie Hill, President & Founder, TFC Inc |
|
Experimental Design In Marketing |
Fred Holland, Vice President, LucidView |
|
The Art of Multichannel Marketing |
Brock Lynch, Digital Planning Specialist, National Australia Bank |
|
Real-Time Decisioning
|
Mark Smith, Ph.D., EVP, Portrait Software |
