CONFERENCE TRACKS & AGENDA ::
CHOOSE FROM 5 EDUCATIONAL TRACKS!
At NCDM 2009, you’ll find five innovative tracks that make it easy to set your agenda and target sessions that will give you concrete knowledge you can apply back at the office!
At NCDM 2009, you’ll find five innovative tracks that make it easy to set your agenda and target sessions that will give you concrete knowledge you can apply back at the office!
ANALYTICS & MODELING
Learn to identify the key indicators your company should be analyzing and tracking. This track will explore different analytical approaches to data, such as predictive modeling, segmentation, Hierarchical Bayesian methods, and multivariable testing to help you yield deeper customer insights, raise response rates, increase profits, measure ROI and understand customer lifetime value.
Learn to identify the key indicators your company should be analyzing and tracking. This track will explore different analytical approaches to data, such as predictive modeling, segmentation, Hierarchical Bayesian methods, and multivariable testing to help you yield deeper customer insights, raise response rates, increase profits, measure ROI and understand customer lifetime value.
CUSTOMER DATA INSIGHTS
Integrate the disparate internal data sources the provide a holistic view of your customer and their needs, by breaking down silos, improving data quality and expanding your customer profile through market research, surveys, and by overlaying segmentation information. Learn to transform CRM data collected from online and offline channels into actionable findings.
Integrate the disparate internal data sources the provide a holistic view of your customer and their needs, by breaking down silos, improving data quality and expanding your customer profile through market research, surveys, and by overlaying segmentation information. Learn to transform CRM data collected from online and offline channels into actionable findings.
DATABASE MARKETING STRATEGIES
This track will bring you database marketing strategies to achieve the highest ROI given your existing database infrastructure, develop and run integrated multiphase digital promotions, and improve campaign attribution for more accurate financial performance. Armed with best practices and methodologies, you’ll be able to demonstrate the value of your database marketing initiatives to the C- suite.
This track will bring you database marketing strategies to achieve the highest ROI given your existing database infrastructure, develop and run integrated multiphase digital promotions, and improve campaign attribution for more accurate financial performance. Armed with best practices and methodologies, you’ll be able to demonstrate the value of your database marketing initiatives to the C- suite.
INTERACTIVE MARKETING
With budgets shrinking, online marketing has become the panacea for marketers wanting to increase their marketing ROI. This track will focus on techniques to leverage social communities, measure social media and SEM campaigns, and create successful trigger email programs proven to boost profits and retain your best customers.
With budgets shrinking, online marketing has become the panacea for marketers wanting to increase their marketing ROI. This track will focus on techniques to leverage social communities, measure social media and SEM campaigns, and create successful trigger email programs proven to boost profits and retain your best customers.
TECHNOLOGY FOR TODAY AND TOMORROW
What are the latest trends and technologies available? Find out what the experts and progressive companies are currently using to leverage their customer data and sustain growth. You’ll get an inside look at the latest tools and techniques in data visualization, cloud computing, marketing automation, real-time customer recognition and more to increase revenue and accelerate sales force productivity.
What are the latest trends and technologies available? Find out what the experts and progressive companies are currently using to leverage their customer data and sustain growth. You’ll get an inside look at the latest tools and techniques in data visualization, cloud computing, marketing automation, real-time customer recognition and more to increase revenue and accelerate sales force productivity.
