National Center for Database Marketing
 
 



About The Direct Marketing Association (DMA)
The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques.  DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process.  Founded in 1917, DMA today represents more than 3,400 companies from dozens of vertical industries in the US and 48 other nations, including half of the Fortune 100 companies, as well as nonprofit organizations.

In 2008, marketers — commercial and nonprofit — spent $176.9 billion on direct marketing, which accounted for 52.1 percent of all ad expenditures in the United States.  Measured against total US sales, these advertising expenditures generated approximately $2.057 trillion in incremental sales.  Last year, direct marketing accounted for approximately 10 percent of total US gross domestic product.  Also, there are today 1.6 million direct marketing employees in the US.  Their collective sales efforts directly support 9.3 million other jobs, accounting for a total of 10.9 million US jobs.

The Power of Direct: Relevance. Responsibility. Results.


 


About DIRECT

 

DIRECT is the authoritative, unbiased resource for direct marketing professionals. DIRECT’s award-winning editorial staff delivers detailed coverage on direct mail, CRM/database marketing, creative, lists/data, search/web marketing, e-mail marketing, print/production, DRTV/radio, insert media, DR print, telemarketing, and legal/regulatory issues.

DIRECT’s franchise of information products includes: DIRECT magazine; (www.directmag.com) DIRECT Newsline, DIRECT Listline, DIRECT Tips, Magilla Marketing and Searchline enewsletters; The Buyer’s Guide; The National Center for Database Marketing (NCDM) conference; Webinars; E-Special Reports; ListFinder and original research. DIRECT is a Penton Media Publication.