4 MINUTE WARNING
Your Chance to Think the Unthinkable
Step out of the day to day and really assess the opportunities
this new world presents for your industry
5TH DECEMBER 2012 . LONDON
Organised by
| Dave Birss Talker, Writer & Doer GetAdditive.com Dave is a creative and strategic thinker with nearly 20 years experience of marketing communications. He is a former musician and recording engineer. Dave is a patented inventor. Because Dave finds it hard to say 'no', he's done a lot of weird stuff that makes his CV look downright bizarre. Right now he is all about inspiring and training the world of marketing. Dave does this by talking, workshopping, mentoring, advising, pondering and writing books. He just published his first book and there are a few more in the pipeline. Specialties: conceptual thinking, writing, presenting, educating, mentoring, swearing, liaising with clients, managing staff and playing a bit of guitar. | |
| Matthew Bochenski Editorial Director The Church of London | |
| Mark Brill Lead Partner & Lecturer Brand Emotivity & Future Media Mark Brill has been working in digital media since 1992 and in the mobile media since 2003. He is Lead Partner with mobile innovation consultancy, Brand Emotivity. During this time he has worked on delivering mobile strategy and innovation to brands, government and charities through all of the digital channels. Clients in the mobile channel include major brands such Diageo, Kelloggs, Aviva, Samsung, Louis Vuitton and Bupa along side-both government and charity projects, and the creative sector. Focusing on mobile as a media channel for the last nine years has given Mark an unparalleled experience and expertise in this sector. As chair of the Direct Marketing Association’s Mobile Council, he takes a leading role in formulating best practice and promoting mobile as a marketing channel. In this role he has worked closely on research projects with other organisations including the IAB, and on best practice with regulators and mobile operators. He is a regular speaker at conferences and tech events. | |
| Russell Buckley Man About Town MobHappy The short version is that I'm investing via Ballpark Ventures, hold a number of advisory and No-Exec roles and mentoring startups at Springboard Accelerator. Before that, I started the incredibly successful, AdMob (now part of Google) the mobile advertising network, in Europe as its Managing Director. I'm also the ex-Global Chairman of the Mobile Marketing Association and an occasional blogger at MobHappy. Here's a slightly longer version, if you're still with me..... Nowadays, I'm an advisor to Eagle Eye (having been the CMO) and On Device Research, a Director of Palringo and involved in investing and mentoring various companies, including via the Springboard Accelerator programme. I also do a fair amount of speaking about mobile, retail and the future. Before that, I started AdMob in Europe (I was actually the first employee in the world), which was acquired by Google for $750 million in June 2010. By the time I left in March 2011, we'd served 500 Billion ads globally. These days, I'm also something of a Twitter fiend @russellbuckley. What else? Well, one of my most high profile roles was Marketing Director of ZagMe, a start-up specialising in location based marketing - back in 2000! We recruited 85,000 users and ran 1,500 campaigns, so wrote the book on location based marketing. Well, the free white paper anyway, which I will happily send you if you ask me for a copy. And I'm still mobsessed. | |
| Ian Cartwright Director and Co-Founder elevenfiftyfive Ian has over 12 years experience in connecting brands with film, based on a passionate belief that reward is at the heart of good marketing. Formally Head of Sponsorship at Carlton Screen Advertising (now DCM), Ian was responsible for the Orange Gold Spot and Orange Wednesday activity, Volkswagen’s sponsorship of Independent Cinema and the Cannes Lions award winning Volvo interactive cinema game. (A campaign Brandweek called, "one of 2007's best marketing ideas in the world.') In September 2008 Ian, together with David Kapur, set up elevenfiftyfive to explore brand opportunities across the full genre of film. Founded as a reaction to the changing film landscape, this independent company is uniquely structured to directly support the film community while enabling pioneering brands to connect with audiences through film. In a short history elevenfiftyfive have enabled brand communications that are truly representative of how audiences are now able to experience film. elevenfiftyfive have successfully worked with Samsung Mobile, Nokia, T Mobile, Smirnoff, BBC Worldwide, Channel 4, Paramount, Warner Brothers, Ketel One, Agent Provocateur, Absolut Vodka & Met Police to name a few. Whilst also remaining at the heart of long term film partnerships with Stella Artois, Volkswagen and E4. Ian takes inspiration from Bill Hicks, Dicky Fox, Bugsy Malone, TED talks and his mum, dad, wife and two children. Favourite Quote. “I like it, what is it?” | |
| Nick Constantinou CEO Collective London Nick has recently joined Collective having spent 12 years at AKQA leading the London office and growing the New York and San Francisco offerings. He has extensive experience producing award-winning websites, e-commerce solutions, interface design and interactive content for blue chip clients, including: Sainsbury’s, Nike, Xbox, Nokia, Orange, BMW and Microsoft. Outside work, Nick enjoys spending time with his two young children and adding to his very impressive Nike trainer collection. | |
| Justin Cooke CEO, UK &Chair Possible & BIMA Justin became a BIMA Executive Committee member in 2008 because he wanted to play a key role in making BIMA the must-join industry body representing and connecting people involved in digital Britain. His appointment to the role of Chair of BIMA in 2009 establishes Cooke as one of the most senior and influential figures in the global digital industry. Cooke founded digital agency Fortune Cookie in 1997 following creative roles with BBC Films, Universal Music and United News and Media with the aim of making it one of the most respected digital agencies in the world. A graduate of the University of Manchester (Computers in Theatre), Cooke has successfully steered Fortune Cookie through two industry recessions. With offices in London, Paris and Abu Dhabi Fortune Cookie now contains some of the greatest talent in the digital industry producing award-winning work of a consistently world-class standard for brands and organisations including Abu Dhabi Media Company, Amnesty International, Europcar, Legal & General, Small Luxury Hotels of the World, British Gas and UEFA. Cooke is also a board member of EPiServer, the world's fastest growing provider of Web Content Management, online community and e-commerce platforms. More recently Fortune Cookie joined POSSIBLE. Justin feels the merger enables them to deliver their award-winning brand of work, wider, faster and in new fields; giving them the scope to continue their 'Cookie' way of doing things into new markets with support of an amazing network of award winning, like-minded people in five continents. | |
| Alex DeGroote Media Analyst Panmure Gordon Alex DeGroote is a media analyst and executive director at Panmure Gordon, the stockbrokers. Alex has followed the UK Media sector, large and small, for a number of years. Alex's role involves valuing media companies (mainly public), writing equity research and providing commentary/recommendations on quoted UK media companies, spanning Ad agencies (marketing services), Broadcasters, B2B publishers, B2C publishers and Internet companies. In this role, his client base is the big (and small) investment institutions. In addition, Alex has worked in a primary capacity with the likes of WPP, Trinity Mirror, Rightmove, Creston, Johnston Press and Next Fifteen. This has given him a valuable insight into the strategic transition, which has been underway in the sector over the last decade. In tandem with his City 'day job', Alex regularly contributes to Bloomberg, CNBC, the BBC and Fleet Street on Media sector and/or related topics. | |
| Alastair Duncan Partner Alternative Genius Alastair Duncan is the founder of www.alternativegenius.com, the creative invention platform where brands work directly with creative people on cracking briefs. Recently he set up JLR's global advertising joint venture, crafting Jaguar's 'Alive' strategy now being executed globally. Previously he ran agencies for IPG, including McCann Worldgroup's MRM Worldwide and founded the triple agency of the year winner Zentropy Partners. He is a veteran of the UK digital community, a regular judge of creativity and effectiveness awards, and one of the original members of the Digital Marketing Group at the IPA. | |
| Rob Hinchcliffe Community Strategist TH_NK Rob Hinchcliffe has been passionate about building online communities since 2003, when he founded the collaborative blog Londonist. Over the two years in which Rob edited Londonist, it became one of the most widely read blogs in the country, was nominated for a number of awards (and even won a couple), and was voted one of the top 10 most influential blogs in the UK. Since leaving Londonist in 2006, Rob has edited Yahoo UK News, and he helped launch and grow the user-generated reviews site Qype in the UK and across Europe. Today Rob is a strategist at TH_NK, where has worked on a variety of projects including the J.K. Rowling project, Pottermore. | |
| Laura Jordan Bambach Creative Director Dare Laura JB. Trained taxidermist, stubborn optimist and Creative Director aboard the good-ship Dare; and hailed by many as one of the most forward-thinking minds currently ticking within the creative industries. From being a key figure of the infamous ‘geek girl’ hyperzine in the early nineties to her current work shaping the agency of the future, she has worked internationally to produce consistently cutting-edge work for top international brands, through agencies such as Deepend, Lateral, Glue, most recently as ECD at LBi and now Dare; picking up more than a few trophies along the way including the New Media Age Greatest Individual Contribution to the Industry Award in 2011. Combining innovative uses of technology and digital thinking with a serious love of good old-fashioned storytelling makes Laura’s leadership in projects so well versed and well respected. As a trusted test of what’s new and exciting, she’s judged numerous awards for D&AD, One Show, Eurobest and Creative Review among many others, over a career spanning 20 years. Laura also ventures around the world speaking on experiential/digitally-connected art and the cultural implications of digital society as well as teaching dynamic lectures and workshops around new forms of communication and marketing, advertising, innovation and digital narratives in classes at major Universities and centres of excellence (including Hyper Island, School of Communication Arts 2.0, NUCA, College of Fine Arts Sydney and the RCA). She is the co-creator behind the recent addition to the RCA: the Masters of Information and Experience Design programme. Devoting her time to inspire bright things young and old also extends beyond the classroom. She’s the Co-Founder and Director of SheSays, an international organization with over 9000 members that encourages more women to take up digital/creative careers, currently operating in 21 cities worldwide. She is also a member of the IPA Future of Talent Strategy Board and a D&AD Trustee. Laura is a terrible but determined existentialist who believes in the magic of great ideas and truth; grown through focused collaboration. She always strives for the genuinely entertaining, the useful; and ultimately the transformative. | |
| Steve Kemish Managing Director & Chair, IDM Digital Marketing Council Cyance A multi award-winning marketer with over fifteen years of experience in all aspects of digital marketing, Steve Kemish F IDM has worked client-side in both b2b and b2c and offers considerable expertise as a digital marketing specialist, be that consulting, training or lecturing. Originally from a HCI (Human-Computer Interaction) background, Steve has gained an extensive working knowledge of all principles of online customer interaction and communication. He has worked with many clients to help them realise the potential of digital marketing and has managed strategy, development and deployment across many markets. As a trainer he has worked with thousands of marketers on all areas of digital marketing. He has worked on digital marketing and strategy with many global brands including Motorola, Cisco, ITV, Lego, Skype, British Airways and Oracle. A highly regarded speaker, lecturer and writer, Steve has worked with the Institute of Direct Marketing (IDM) since 2004 on various courses and events and has been invited to speak throughout the world on the subject of digital marketing. He was appointed a Fellow of the IDM in early 2009, making him one of their youngest ever appointments. As well as his role at Cyance he is an IDM course tutor, chairs the IDM Digital Council and is a member of the DMA Future Proofing Group. | |
| Clare McDonald Founder & MD Wonderful+Brilliant Having started life in fashion and styling, Clare McDonald quickly fell in love with the web in those early dot.com days. Working with pioneering ecommerce websites, entertainment portals, interactive TV and future interfaces, Clare built and developed digital creative within bskyb. Clare creatively directed all applications and product development for the company for many years, developing content ideas and blue sky products along the way. But big ideas and branding were never far away. Clare for the last few years held the position of Executive Creative Director of Sky entertainment including channel branding, advertising campaigns and digital products, and more recently the Founder and ECD of Wonderful+Brilliant, a new creative house aimed at the entertainment, fashion and music industries. Clare dreams of making a truly wonderful Oscar winning interactive film, to have an 8 page shoot in Vogue, and to keep working with most fun and creative people there are across all fields! | |
| Danny Miller Co-founder & CEO Little White Lies Danny Miller is co-founder and CEO of The Church of London. After studying graphic design at Newcastle Northumbria Danny worked at Adrenalin magazine in London, before launching movie magazine Little White Lies with a group of like-minded friends and collaborators in 2005. Since then TCOLondon have launched Huck magazine, and have gone on to grow as an independent creative agency, working for clients such as Google, VW, Playstation and Stella Artois. Danny has yarned on about publishing at conferences, festivals and universities all over the UK, as well as speaking in places as far and wide as Morocco, Luxembourg and SXSW in Texas. | |
| Matt Mills Head of Global Partnerships Aurasma Matt is the Global Head of Sales & Innovation for Aurasma – Autonomy’s new visual browser for smartphones and tablets leading the market in Augmented Reality. Aurasma was developed by software company Autonomy – an HP Company. Prior to working on Aurasma, Matt held the position of Senior VP for Autonomy’s Optimization platform for Europe. Matt holds a Degree in Computer Science from the University of Durham and has given the TED Talk on the future of Image Recognition and Augmented Reality. | |
| Nick Morris Founder Canvas8 No stranger to b2b media, I’m a strategic and analytical thinker who thrives on getting to the heart of the brief and finding a solution to client problems. After cutting my teeth in investment banking I moved to Emap where I oversaw new product development. Credits included the launches of The World Retail Congress and the Dubai Lynx Advertising Festival, the merger of Broadcast Live and Video Forum into Broadcast Video Expo and the acquisitions of WGSN and DeHavilland. In 2007 I left Emap to launch the insights service Canvas8. Canvas8 was launched as a response to the market need for behavioural insights to inform business decisions - a deeper understanding of audiences helps communication and innovation budgets work more effectively and efficiently. Used by decision makers in marketing, communication, product design and innovation teams, Canvas8 has quickly established a reputation for authoritative insights that can be relied upon. Bits and bobs: - Voted one of the Top 50 brightest talents in media by the Observer newspaper’s Courvoisier Future 500 network. - Led client assignments for Bertelsmann, Channel 4, Coca-Cola, Danone, the FA and McLaren. - Spoken to audiences in the UK, France, Spain and Russia on topics ranging from the future of social media through to the future of retail. Specialties Product innovation, marketing strategy, corporate strategy, mergers and acquisitions, pitch planning, workshops, public speaking | |
| Mirco Musolesi Senior Lecturer University of Birmingham - School of Computer Science Dr. Mirco Musolesi is a Senior Lecturer at the School of Computer Science at the University of Birmingham. He received a PhD in Computer Science from University College London in 2007 and a Master in Electronic Engineering from the University of Bologna in 2002. From October 2005 to August 2007 he was a Research Fellow at the Department of Computer Science, University College London. Then, from September 2007 to August 2008 he was an ISTS Postdoctoral Research Fellow at Dartmouth College, NH, USA, and from September 2008 to October 2009 a Postdoctoral Research Associate at the Computer Laboratory, University of Cambridge. Before joining Birmingham, he was a Lecturer at the University of St. Andrews. His research interests lie in the broad area of networked systems with a current focus on "big" data analysis, mobile sensing, social computing and network science. More information about his research profile can be found at the following URL: http://www.cs.bham.ac.uk/~musolesm | |
| Hamish Nicklin Head of Creative Agency Partnerships Hamish leads the Creative Agency Partnership Team at Google. This team works closely with the creative community to amplify ideas using Google's products and platforms. During his six and a half years at Google, Hamish has also led their Public Sector Team, working closely with the COI and government departments and before that the Financial Services team, supporting the UK's banks, building societies and insurance companies in the development and execution of their digital strategies. Before Google, Hamish spent ten years working in a number of diverse roles in the Financial Services sector for Morgan Stanley, Coutts & Co and Lloyds TSB." | |
| Justin Pearse Head of Innovation Bite Communications Justin is head of innovation for global agency Bite. He sits on the Executive Committee of trade body BIMA (British Interactive Media Association) and is a columnist for The Drum. Justin spent 15 years as a journalist before joining Bite Communications, most recently at New Media Age, the publication for the digital media and marketing industry, where he spent 12 years, rising to editor for the final four years. | |
| Hilary Perkins Multiplatform Commissioning Editor, Drama & Film Channel 4 Hilary Perkins is the Multiplatform Commissioning Editor for Drama and Film at Channel 4. She is responsible for large-scale digital commissions for flagship Dramas on Channel 4 and E4, as well as running a development slate for new cross-platform storytelling projects. She joined Channel 4 in 2007 after eight years at the BBC, including six years as Interactive Producer for Radio 1 and managing the interactive team at 1Xtra. You can find her online in all the usual social spaces. | |
| Matthew Plummer-Fernandez Creative Technologist Goldsmiths University of London Matthew Plummer-Fernandez is a digital process artist that experiments with code, emerging 3D technologies, and techno-populist, open-source approaches to culture. He received an MA in Design Products from the Royal College of Art in 2009, after studies in Graphic Design and a BEng in Computer-Aided Mechanical Engineering at Kings College London. His projects draw upon his diverse skill-set to find radical new ways to make things; regularly employing 3D scanning, 3D printing, informal digital marketplaces, and coding. In 2012 he participated at the seminal Generator.X 3.0 code to atoms workshop hosted by Marius Watz. His aesthetic is often characterised by glitches and computer mishaps exhibiting an appreciation of digital process. Over the last 6 years his work has been exhibited and published globally including relevant articles on Creative Applications, Makerbot, Shapeways, Ponoko and Creative Review. He has received commissions from curators Arts Co, It’s Nice That, Designersblock and Selfridges. In 2009 he won the IDFX breakthrough talent of the year award. He currently lives and works in South East London. | |
| Ken Robertson Head of Mischief Paddy Power Ken began working with Paddy Power in 1999 and has been a key member of the creative team driving their uncompromising marketing initiatives over the past 13 years. In recognition of his total refusal to “grow-up” Ken was recently appointed to the subversive role of Head of Mischief. So far this year the mischief department has installed a giant jockey on the famous 2,000 year-old Uffington Horse in Oxfordshire, convinced Danish striker Nicklas Bendtner to flash a pair of Paddy Power branded underpants after scoring in Euro 2012 and even went toe-to-toe with the mighty LOCOG at the recent London Games, and won! | |
| Melissa Sterry Director/Head of Technology Earth 2 Hub Melissa
is Director/Head of Technology at Earth 2 Hub, which gives new science
and technology an immersive media platform that supports and drives new
content creation and new programmes for change, through which to deliver
and build a sustainable future. By
presenting new scientific facts and futures as they emerge Earth 2 Hub
aims to harness The Art of the Possible and cause a positive decision
for change to occur on an on-going basis. One of the
breakthrough-generation of futurists, Melissa is known as a champion
of technology that serves to make the world a better place. Whether
giving a keynote speech on the potential of ICT to improve our cities or
writing about leading-edge innovations in Bionics, her work is
essentially concerned with developing a vision of what
successful change may look like and supporting others on a journey
towards it. For more than a decade, Melissa has worked to integrate
pioneering sustainability thinking into mainstream business and society.
A recipient of several innovation awards, including
the Mensa Education and Research Foundation International Award for
enhancing intelligence that benefits society, Melissa divides her time
in equal parts between research, development, enterprise and
communication. Her interests in science, technology and design
manifest in her research project The Bionic City™, which asks the
question "How would Nature design a metropolis with resilience to
natural hazards?" In development since 2009, together with a team of
artists and filmmakers, Melissa is developing CGI imagery
and films to present some of her research findings and proposals. She is
researching her hypothesis as an MPhil/PhD candidate at the Advanced
Virtual and Technological Architecture Research group, University of
Greenwich. | |
| Rory Sutherland Vice Chairman Ogilvy Group UK Born in Usk, Monmouthshire in 1965, Rory read Classics at Christ’s College, Cambridge, before joining Ogilvy as a Graduate Trainee in 1988. After 18 months spent as the world’s worst account handler (as a desperate remedial measure he was once booked onto a time management course, but got the date wrong) Rory became a copywriter in June 1990. He has worked on Amex, BT, Compaq, Microsoft, IBM, BUPA, easyJet, Unilever, winning a few awards along the way. He was appointed Creative Director of OgilvyOne in 1997 and ECD in 1998. In 2005 he was appointed Vice Chairman on the Ogilvy Group in the UK in recognition of his improved timekeeping. By an amazing stroke of luck (his brother is an academic) Rory first used the Internet in 1987. Hence he had the advantage in 1994 of knowing what it was and what it might do a few years ahead of many colleagues. Most people would have combined this knowledge of marketing and technology to make a fortune; not Rory. Instead he became the first Briton to have his credit card details stolen online, thereby losing £22.45 In his spare time, Rory collects self-aggrandising job titles. He was President of the Direct Jury at Cannes in 2007, and was elected President of the Institute of Practitioners in Advertising in 2009 for two years. He is also the Technology Correspondent of the Spectator, the world’s oldest English language magazine. You can visit his blog at http://snipr.com/da9bq Rory is married with twin daughters of 11 (Hetty and Millie) and lives in the former home of Napoleon III in Brasted in Kent. Unfortunately in the attic. | |
| Nigel Walley Managing Director Decipher Nigel is Managing Director of Decipher the media strategy consultancy, and Chairman of the Decipher Group of companies, which includes iBurbia Studios, the interactive media research lab. Founded in 1998, Decipher works with large advertisers and with media companies to understand the commercial implications of new consumer technologies Nigel is a marketer at heart, but with an intuitive sense of the potential of digital technologies. His particular focus is the evolution of commercial advertising models in media markets affected by the advent of new consumer technology. Founded in 1998, Decipher has worked on interactive media and technology projects for a wide range of clients including Virgin Media, ITV, the BBC, Sky, UKTV, Channel 4, Sony, Viacom, and the UK Govt. Since 2002 Decipher has pioneered research into the impact of PVRs and VOD on the TV advertising markets. Decipher are currently working with ITV on defining future formats for television advertising. Previously Marketing Director of the Internet Division of NTL, he holds an MBA from Cornell University in the USA. He is widely published in trade and national press and has appeared on BBC Business Breakfast, The Money Programme and Bloomberg TV commenting on digital issues. He is a regular speaker at conferences organised by the UK trade body for TV advertising, Thinkbox. Nigel is a keen rugby fan, is an RFU accredited coach and referee. He coaches the U10’s at Rosslyn Park, where he lives vicariously through the exploits of his children. Having played Sunday pub rugby since leaving college many years ago he states ‘I would have played at international level had it not been for the fact that I couldn’t catch, I had a crap pass, and the speed of a donkey’. Like many British sportsmen he is now focussing on the sitting down sport of sailing having sought out a sport where he could compete ‘with a beer in his hand’. | |
| Kelly Wearmouth Global Head of Partnerships Telefonica Digital | |
