Date, Time & Location
Tuesday, 14 May 2019
7:30 am - 9:00 am
Darling & Co - The Garden Room
157 Given Terrace
Paddington, QLD, 4064

Pricing
Member $55.00
Staff of Organisational Member $65.00
Non-Member $85.00

About the Event: Back to the Future – Digital Reinvigorates World’s Greatest Shave in its 21st Year
 
Now in it’s 21st year, the World’s Greatest Shave is on the way back up! Learn how the Leukaemia Foundation used digital techniques and tests to drive greater fundraising outcomes and personalisation for this iconic Peer-to- Peer event. This practical session will focus on the use of technology, online segmentation, test results and learnings from the 2019 WGS campaign, which is shaping up to be bigger than last year! 

 


Speaker
Alex Struthers
General Manager, Fundraising and Engagement
Leukaemia Foundation

Alex Struthers is an accomplished professional fundraiser with over 14 years in the NFP sector, having worked in Australia and overseas for major non-profits such as Red Cross, CASE Europe, Marie Curie Cancer Care, Make-A-Wish and recently as GM of Supporters at Leukaemia Foundation.  With qualifications in Psychology and background in commercial marketing, Alex joined the NFP sector focussing on Business Partnerships before expanding into all areas of Fundraising and leading teams to raise millions of dollars for causes she is passionate about.  Alex’s career focus now is on strategy and leadership of large multi-functional teams and overseeing transformation projects in the knowledge, systems and analytics space.  Alex is a certified Prince2 Practitioner, a member of FIA Qld Committee and a recipient of the FIA 2015 Australian Young Fundraiser of the Year Award.

 
This event is proudly sponsored by:
 


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