Seminar: Integrating gifts in Wills fundraising into your organisation

8.00 am - 9:30 am

One of the most effective ways to reach more people with the gifts in Wills message is to ensure that the topic is integrated into your wider communications with supporters. However, with gifts in Wills triggering the twin taboos of death and money, colleagues can often be apprehensive about talking about the subject. This seminar will draw on insights from practice and research to consider the most effective ways to bring your organisation on board to support your gifts in Wills fundraising.

Workshop: Innovation in gifts in Wills fundraising

10.00 am - 12.30 pm

Charities around the world are awakening to the potential of inspiring their supporters to leave gifts in their Wills – and gifts in Wills fundraising is experiencing an unprecedented period of creativity. In this workshop, we’ll consider what research can tell us about the legacy giving decision, and how charities have used these insights to develop innovative campaigns. We’ll then look at how we might be able to use these insights to promote gifts in Wills within our own organisations.

Getting there:
By car
Car parking is available on the left and right sides of the Goodman Building. The larger carpark is located between the National Wine Centre and the Goodman Building.

By bus
Catch route 174 or 176 or 178 and get off at Stop 1 Botanic Road, which is next to the National Wine Centre. Then walk along Hackney Road for 5 minutes to the Goodman Building.